Round Rock Frozen Yogurt Shop - "Yogurt r' Rock" - Inexpensive Family Fun!

Real Estate Broker/Owner with Austin Texas Homes, LLC 453249

There's a relatively new yogurt shop near my home that we've visited a few times, and I wanted to give them some additional exposure in the hopes ofyogurt r'rock - round rock frozen yogurt bringing some more customers their way.  Yogurt r' Rock is located in the La Frontera Shopping Center, facing the westbound frontage road for Toll 45 (formerly Ben and Jerry's).  I keep forgetting to ask if it's pronounced "Yogurt R-Rock" or "Yogurt ARE Rock".  Either way, it's worth visiting and it's become a fun, somewhat healthy dessert treat for our family.

The business model is so simple that it makes me wish I'd thought of it first:

  • Allow customers to self-serve yogurt and toppings
  • Weigh customer's choice on a scale
  • Charge 39 cents/ounce
That's it!

They offer about 10 choices for yogurt, almost all of which are low-fat or fat-free.  Chocolate and vanilla are always part of the menu, and they switch out the others.  They also offer 2-3 sugar free flavors if needed/wanted.  They have a very nice selection of toppings, including some fruit, Reese's Peanut Butter Cups, Butterfinger, peanut butter chips, sprinkles, and more.

My kids LOVE this place, and so do I, frankly.

The staff is always friendly (usually just one or two people to run it, due to the simplicity of their plan), and the yogurt is delicious.  It's also meticulously clean there, at least during each of my visits.  This includes the restrooms, thankfully.  

We went a couple of days ago, and my son chose the white chocolate macadamia yogurt.  My older daughter had a flavor that I think was cake batter perhaps?  Our three-year old went with standard-issue vanilla, along with sprinkles and mini M&M's, of course.

For me and the three kiddos our total was a whopping $11.37, and I had a sizable serving myself.  :)

You can visit their primary website at for more info.  Their physical address is 2711 La Frontera Blvd., Suite 230.    

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Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

But I wanna know what flavor  YOU ordered Jason! And they replaced a Ben and Jerry's? Wow~

Jan 27, 2010 03:43 PM #1
Bill Jones
Discovery Real Estate Ltd. - "Homes By Jones" - Airdrie, AB
Realtor (403-701-1739) Airdrie & Calgary Area Homes and Condos

Wow Jason now I am craving Frozen Yogurt, sounds like a great business model. Let them know we need one up here in Airdrie Alberta.



Jan 27, 2010 04:02 PM #2
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Jason...Yummy.  That means the decor also.

I'm waiting for you to answer Liz's question.



Jan 27, 2010 04:17 PM #3
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Liz - I forgot to mention that, eh?  It was good old-fashioned chocolate.  :)  I got the peanut butter chips and mini M&M's, too!

Jan 27, 2010 04:18 PM #4
Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

This is the best of local marketing and you are great for your community involvment to help a new business.  I applaud your efforts and think I will model some of what I do here on your efforts.  I learn each blog. Thanks

Jan 28, 2010 01:46 AM #5
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Jason,

There is another one of these on Anderson Mill Road in NW Austin off Hwy 183N. My grand-kids love this place!! I like the crushed heath candies on chocolate!

Jan 28, 2010 04:44 AM #6
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

What a fantastic idea!  Your right, why didn't you think of it first.  Self serve is the key, people always pile on more than a clerk would!  We are with your little tyke, gotta have Sprinkles! 

Jan 30, 2010 03:28 AM #7
Andy Chaudoir
Professional Inspection Services - Georgetown, Texas - Georgetown, TX
Your Home Inspection Connection in Central Texas

Hello Jason - Thanks for the tip.  I'm going to surprise the kids and take them this week!

Jan 31, 2010 08:45 PM #8
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Andy - Great plan - that's what I did, too!  Let me know if you want to visit our church sometime - I would love to meet you.

Feb 01, 2010 02:38 AM #9
Dona Reynolds
Berkshire Hathaway Home Services Stein Summers - Saint Joseph, MO
St. Joseph MO

Jason:-) what a fun place the yogart shop would be to take kids and customers for a quick break too.  I wish we had one of these, sounds like a really neat place.

Feb 06, 2010 01:55 PM #10
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Wow and to think I love yougurt, no peanut butter though. I like the decor as well, that is not in the mall is it.

Feb 25, 2010 02:59 PM #11
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Charles - No, it's not in the mall.  It's in a somewhat upscale strip center with a courtyard area out front.

Feb 25, 2010 04:26 PM #12
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Jason Crouch

Broker - Austin Texas Real Estate (512-796-7653)
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