A New Real Estate Concept - Would You Like Paper or Plastic?

Reblogger Todd Mack
Services for Real Estate Pros

Original content by Claudette Millette

Real Estate ExperimentThis is an interesting idea.  Re/Max of New England has signed an agreement with Stop and Shop Supermarkets to open as many as 17 real estate offices right inside their stores.  

Jay Hummer, executive vice president of the organization has said that the move will begin over the next three to four months.

"It's something we've been working on for a year now, says Hummer. "It's a great way for our broker-owners and agents to be able to connect with the consumer...in a very convenient location."  Via Enterprise News 

Big on convenience but small on space, the supermarket-based offices will range in size from 200 square feet to 400 square feet.  Each office will provide MLS access for consumers.  The company plans to have several agents based out of each location.  

Stop & Shop has had a history with pharmacies and flower shops in their stores, but this will be their first attempt at housing real estate agents.  

The prototypes for these offices are to be in an open air environment which could mean doing floor duty with the sound of cash registers and squeaky carts.  

This is certainly out-of-the-box thinking and could be a unique experiment. 

But, will real estate agents really want to go to work in supermarkets?

 Copyright 2010 - Claudette Millette, Broker, Owner, The Buyers' Counsel 

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Rainmaker
2,206,610
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

GEE, go where the people are. A great idea!

Jan 27, 2010 10:51 PM #1
Rainmaker
1,804,503
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

I think it is a creative idea that could actually work well and create positive exposure and also give REMAX a leg up.  However, if the agents in these locations try a hard sell approach on the casual grocery customers it could backfire.

Jan 27, 2010 11:07 PM #2
Rainmaker
5,535,569
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Todd....I'm hoping that the stop and shop located in the plaza with our franklin office is part of this program.....we're there in a heart beat!!! 

Jan 27, 2010 11:08 PM #3
Rainer
132,923
Todd Mack
Coral Springs, FL
Property Manager Assistant

This is what they call "thinking outside of the box"!

Jan 28, 2010 01:46 AM #4
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Rainer
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Todd Mack

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