A New Real Estate Concept - Would You Like Paper or Plastic?

This is an interesting idea.  Re/Max of New England has signed an agreement with Stop and Shop Supermarkets to open as many as 17 real estate offices right inside their stores.  

Jay Hummer, executive vice president of the organization has said that the move will begin over the next three to four months.

"It's something we've been working on for a year now, says Hummer. "It's a great way for our broker-owners and agents to be able to connect with the consumer...in a very convenient location."  Via Enterprise News 

Big on convenience but small on space, the supermarket-based offices will range in size from 200 square feet to 400 square feet.  Each office will provide MLS access for consumers.  The company plans to have several agents based out of each location.  

Stop & Shop has had a history with pharmacies and flower shops in their stores, but this will be their first attempt at housing real estate agents.  

The prototypes for these offices are to be in an open air environment which could mean doing floor duty with the sound of cash registers and squeaky carts.  

This is certainly out-of-the-box thinking and could be a unique experiment. 

But, will real estate agents really want to go to work in supermarkets?

 Copyright 2010 - Claudette Millette, Broker, Owner, The Buyers' Counsel 

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