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What questions should I ask a potential listing agent?

By
Real Estate Agent with Jameson Sotheby's International Realty

I think that everyone recognizes that they probably need to conduct some kind of "interview" with agents to determine if they should hire one... but they're kind of stymied, 'cause they have no idea what kind of questions to ask... Finding agents at an open house is an excellent way to meet a few, and a good referral from someone whose opinion you respect is valuable... but once you've found them... what should you ask.

I'm asked this question all the time, so I figured I'd create a post, and be able to direct my clients here to view it.

So here are some questions
that I recommend asking someone you're considering hiring as your listing agent:

• How many homes, of my type, have you sold? (recently, 6 mos, 1 year, 5 years)
• How many of your listings have "canceled" or "expired" in the last 12 months?
• What is your list / sale ratio? (ie: you listed for $300,000, but how much did it end up selling for?... and what's your "average"?)
• What is your average "days on market" (how long do your properties stay on the market before selling).
• What is your marketing plan for my home? (get it in writing) does it include internet (which sites?), do you offer multiple photos, virtual tours, color brochures.
• Do you conduct open houses (why / why not / how often?)
• What listing price do your recommend (why / how did you arrive at that / do you have the comps to back that up?... do you have a "quick sale" price, and a normal sale price")
• What is your plan if I'm not under contract in 30 days / 60 days / 90 days ...etc.... (reduction schedule?)
• Why should I hire you? What do you bring to the table that's different than the myriad of other agents out there who want my listing.
• Will you offer a reduced commission (why / why not?)
• Are you a full-time agent? (this might, or might not be important to you).
• Do you practice dual-agency?(or whatever it is in your state where the agent represents both the buyer and the seller) (why / why not?)
• What do you think of Agent A and Agent B (the two other agents you're interviewing... this is optional)

• Are you planning any upcoming vacations or are you going to be unavailable, and who is your back-up when you're gone?
• What weekly communication can I expect from you, and how will you contact me... (phone, e-mail, texting?)
• What do you think of my property... what are the positives and negatives that might impact it's sale... what (if any) updates or repairs should I make in order to sell?

and lastly:

• Are there any questions, that you think I should have asked you, that I didn't?


I'm sure there are plenty of other questions you could ask, but this at least would get the conversation started, and give you the ability to have apples to apples comparisons from agent to agent.

Posted by

 ALAN MAY, Realtor®   
Specializing in Evanston Real Estate and North Shore Real Estate

Jameson Sotheby's International Realty, 2934 Central Street, Evanston, IL 60201
Office: 847.869.7300      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois

   

Comments(10)

Jason Burkins
BKaye Realty - Wilbraham, MA
Real Estate Consultant

Fantastic advice. Thanks for posting. 

Jan 28, 2010 01:52 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

That's a comprehensive list. 

I thought of a few things, like agency matters, but then I got to them in the list.

I'd probably ask if there had been any board or commission complaints too.

 

 

Jan 28, 2010 01:59 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Jason - I thought so, too.

Lenn - it's been vetted for a few years.

Jan 28, 2010 02:51 AM
Robert L. Brown
www.mrbrownsellsgr.com - Grand Rapids, MI
Grand Rapids Real Estate Bellabay Realty, West Mic

I bookmarked for MY future reference. Lots of quality questions in there.

Jan 28, 2010 04:52 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Alan, a great list and reference. Will also forward to agaents in my office.

Jan 28, 2010 05:22 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Robert - I'm glad you liked it.

Rebecca - thank you.

Jan 28, 2010 07:09 AM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Alan,

Nice one some good questions in there for those unexperienced home sellers.  I like the list to sell ratio and the days on market average.

Jan 28, 2010 07:57 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Larry - it's a compliation of some of the questions I've been asked in my ancient career.

Jan 28, 2010 08:15 AM
Sandy Nelson
Riley Jackson Real Estate Inc. - Olympia, WA
your Olympia area Realtor

Alan, I was just thinking of writing a blog about which questions a consumer should ask a listing agent. The above tips are all good advice.

Jan 29, 2010 11:44 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

don't let me stop you Sandy.  You should write yours anyway... I'd love to read it, you might have some questions I hadn't thought of.

Jan 30, 2010 01:00 AM