Is Blogging the Answer?

By
Real Estate Agent with Sotheby's International Realty

No.  Plain, simple - no.  Blogging helps, having a website helps but so does getting up in the morning.  It is what you do after you plant your feet on the side of your bed that matters.  Many times I find myself feeling overwhelmed and perhaps procrasting abit more than I should.  But when we set a plan, write that To Do list and hunker down is when we begin to see the results. 

So I now have 11 listings ranging from the low 300's to over a million.  I have homes, condos, townhouses, ranches, land and a commercial building ...and I need to get them sold.  The MLS is a great start but not the only means of getting my property out there when 87% of buyers are heading to the internet first.  You need to invest in yourself in order to promote yourself, and not all of it is costly. 

  1. Update your head shot every 1 to 2 years
  2. Update your profile on every imaginable real estate website - Realtor.com, Zillow, Trulia, Homes.com, Facebook, Twitter, etc.
  3. Get a website - legitimize your business.  Advanced Access is a great and easy to use website group for real estate professionals.
  4. Sign up for Sawitonline.com, postlets.com, and/or Animoto.com
  5. When you get a listing input them into all of the above sights.
  6. Share your listings on ActiveRain, Facebook, Twitter, Craigslist, You Tube and so forth.  Be sure to follow MLS rules and regulations and have your companies information included
  7. Answer the inquiring emails and phone calls
  8. Update the photos of your listings.  There is nothing worse than snow in a photo in the middle of summer. 
  9. And most of all write an incredible description of the property.  Make someone visualize the property.

Make 2010 work for you. 

Posted by

Victoria Murphy, ABR

Your Santa Fe expert since 1598

Comments (5)

Dennis Duvernay Broker/Owner
Hillview Realty - Northbridge, MA

Hey Victoria...we do need to use as many tools as possible (especially the internet)....blogging is just one of the many tools...

Jan 28, 2010 02:03 AM
Matt Evans
RE/MAX Pace Realty - Valparaiso, IN

Victoria:

Nice post.  Blogging is certainly a great way to promote yourself and your knowledge.  Linking to your blog or hosting your blog on your website is a great way to be "seen in the public" on the internet.  It's one of the many ways we attract homebuyers and homesellers, and advertise our services. 

I teach a class on blogging for our Keller Williams agents in Northwest Indiana, and was planning to share many of the same thoughts with them.

Best regards,

Matt Evans

Keller Williams

www.mattevansrealestate.com

www.themattevansteam.com

 

Jan 28, 2010 02:18 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Victoria.....I think that google juice goes a long way in exposing listings.....it's not the only source, but it's certainly at the top of my list.

Jan 28, 2010 02:20 AM
Anonymous
Brian Tercero

You are absolutely right Victoria. We just have to get up and do the work. Blogging is very effective though, don't discount it. I love it because it allows Brokers to establish themselves as a brand. You show off your skill set and share your knowledge on your personally branded blog for 2 - 3 years, and your business will be jamming.

But there are still tons of brokers in the business that dont even have a web site, and they are making 200-300K per year because they prospect non-stop.

We just have to figure out what methods work for us, and be consistent with them.

Keep up the good work Victoria!

Jan 28, 2010 02:25 AM
#4
Jeff Craig
Hang Me Up Photos - Jamestown, NC
Greensboro Area Real Estate Photography

I agree with most that blogging is just one of the tools we need to use these days.  Victoria, all of the other points are critical to our business.

Jan 28, 2010 02:40 AM