As a Home Stager, Who is Your Real Competition?

By
Home Stager with Showhomes

I was lucky to attend the first annual Real Estate Staging Association's national conference last week in Las Vegas. Shell Brodnax, President of RESA, has done an amazing job bringing together a really fractured industry and getting everyone to join forces to think about where the industry goes. The conference was an overwhelming flood of information ideas and food for thought.

The most memorable quote that I heard was 'Other home stagers are not your compeition. Homeowners and Realtors who do not use a home stager to sell a home are your real competition."

I don't think I have ever heard a truer statement!

The statistical evidence for using a home staging company is huge: Fully staged homes sell faster and for higher prices. Using a staging company cuts your time to sell in half and can make your home far less vunerable to low-ball offers, garnering as much as a 15% higher sales price.

Equally overwhelming are how few Realtors and homeowners use a staging company to help sell a home. By purely unscientific measures, as little as 4-5% of the homes sold in the country employ a home stager of some sort.

That's not even a drop in the bucket!

Career builder listed home staging as the top emerging career and a career to watch for this decade. There is no doubt that the numbers of staged homes will increase dramatically this decade and from its humble start, the industry will evolve to the point where you need two professionals to successfully stage a home: a Realtor and a Home Stager.

My thanks to Shell Brodnax for pulling the industry together so we can all take this journey together by focusing all our efforts on our real competition: homeowners and Realtors who don't use a home staging company.

Thomas Scott

www.showhomes.com

www.showhomesfranchise.com

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Rainmaker
305,778
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Well said Thomas and it was a pleasure to meet you in person!  You look just like your photo!  And your colleague had one of the coolest business cards I've seen. Catch you in cyberspace until next year.

Jan 28, 2010 11:33 PM #1
Rainer
253,684
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Agree!!!!  You can learn a lot from other stagers. There are sooooo many agents & sellers....more than enough for all stagers to have a thriving business.  It's about connecting with agents & sellers and networking with other stagers!!!!

Jan 29, 2010 01:13 AM #2
Rainer
117,939
Kate Talarico
Kates Home Staging and Interior Design - Goshen, NY
RESA, Top Orange County Home Decorator & Stager

'Other home stagers are not your compeition. Homeowners and Realtors who do not use a home stager to sell a home are your real competition."

What a great comment, it is so true.  I met a wonder home stager in my area who has been very nice in giving me advice and steering me in the right direction.  There is enough work for everyone (stagers) out there but being able to share knowledge with others in the same profession is priceless.

Jan 29, 2010 06:20 AM #3
Rainer
131,211
Valerie Sagheddu
Apostle Art Home Staging & Design - Stroudsburg, PA
~Home Staging Professional, Poconos, PA

Staging Rocks!!...I have been at it full time for 3 years and have learned and grown sooo much. I don't have a whole lot of competition from other stagers...yet..but like you said it is the sellers and agents we need to convert.

Jan 29, 2010 07:09 AM #4
Rainer
131,211
Valerie Sagheddu
Apostle Art Home Staging & Design - Stroudsburg, PA
~Home Staging Professional, Poconos, PA

By the way...thanks for the stats. That is good info! keep it coming for all of us who were MIA from the conference.

Jan 29, 2010 07:10 AM #5
Rainer
24,731
Patti Glover
Stage It In A Day! - Moorpark, CA
CISS,RESA, Home Staging, Ventura County CA, Conejo Valley, LA

Thomas - I'm so sorry I didn't get to meet you at the conference.  I too recognized you from your photo.  Alas, I got sidetracked (easy to do with everything going on at the conference) and didn't introduce myself.  Next year, for sure!

Thanks for posting this re-cap.

Jan 29, 2010 12:17 PM #6
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