Selling the Value of You
- Buyers ask: "Why should I work exclusively with you?" "I will call you if I want to look at something."
- Sellers ask: "Can't you reduce your fee?" "Everyone else charges ---%"
In a competitive Real Estate market where many agents compete for the same business, how do I stand out from the crowd?
How can a new agent compete with the Top Producers?
Everyone has a webpage. How can I make mine different?
What can I offer the consumer that no other agent can offer?
- Why do some drivers chose to drive a Cadillac rather than Yugo?
- Why do women pay two, three or four times more for make-up products fromAnswer t Macy's rather than shop at Walmart?
Answer these questions and you will have the answer to the above question.
Value of working with me
Despite the fact that both vehicles will get me to my destination, one will get me there in the style I prefer and the make-up I purchase from Macy's is Worth it to me.
My challenge: Sell the Value of Working with Me
- What can I do for the consumer that other real estate agents in my market cannot do?
- How do my services differ from other agents?
- How can I help the buyer/seller accomplish their own goals?
In other words: No other agent can do for you what I can.
In other words: My services are worth the fee charged.
Join me in Continuing Education classes: Alan Kells Schools of Real Estate / Mary Yonkers instructor
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