40 Ways Business Owners Can Use Twitter To Build Their Business

Mortgage and Lending with Residential Home Loans NMLS/CA-DBO #1117018

Posted on 23. Jan, 2010 by Mickey O'Brien in Business Tips


This week on Facebook I asked “Who should I follow on Twitter” and surprisingly only a few people responded, one in which is an amazing photographer that you may want to follow twitter.com/@steffoush By asking for who should I follow I was opening up opportunities for businesses to connect with me and my large network. I have many biz owners say “What can Twitter do for me?” so I’m laying it all out right here…

Building Trust & Rapport
1. Express your opinion and expertise
2. Share your interesting links/posts
3. Strengthen relationships with client, competitors and jv partners
4. Tweet often to keep your brand on top of your customer’s mind
5. Share quality content that addresses your clients needs, frustrations, fears & dreams
6. Promote friends and colleagues
7. Promote upcoming events

Market Yourself & Your Business
1. Talk about what your company believes in, and is committed to
2. Give special offers to customers who find you via social media
3. Talk about what you’re doing, who you are, and what you do
4. Direct people to your blog/website
5. Find & Give referrals
6. Have contests and give away prizes
7. Promote your latest blog posts, free reports and newsletters
8. Tweet when you see or do something cool or funny

Listen To What’s Being Said
1. See what others are saying about you (use TweetDeck.com)
2. Listen to what’s being said about your industry
3. Conduct Twitter polls to quiz consumer opinion
4. Learn about what’s working/not working & next for your competitors
5. Find your competitors clients (Read: Sun Tsu’s Art of War, i.e. do not neglect the use of intelligence.)
6. Identify Twitter trends or hot topics related to your industry
7. Ask people for their opinions. Listen to them and respond back.

Expand Your Network
1. Build relationships instead of selling
2. Use Twellow, We Follow to find clients & people with common interests
3. Meet POI’s (People Of Influence) and talk to them
4. Connect your Twitter account to your website, Facebook, LinkedIn and other medias you use.
5. Give and receive testimonials on Follow Friday and connect with new people
6. Use services like bit.ly to see how people are interacting with your content

Build Your Offline Network
1. Hold/Attend meetups/tweetups and meet your online network offline
2. Use TweetDeck to track when potential customers mention a competitor…and then reach out to them
3. Find new employees
4. Ask Twitter followers to leave testimonials on your site
5. Tweet about products and services on Twitter before offering to general public
6. Create special events around holidays for your Twitter followers

Meet People, Celebrate Life & Have Fun
1. Share content that you enjoy
2. Get inspired and motivated by others
3. Learn new things and talk about it
4. Build new friendships, not just professional relationships
5. Be part of a community (your industry or personal)
6. Find new ideas for your business or just for fun

Bonus: Tools I Like That Make It Fun & Easy

1. Use www.ping.fm to post to facebook, twitter, plaxo and more at one time
2. Use hootsuite.com to schedule posts so you don't always have to be online

3. Use Hashtages on Twitter to follow conversations (#mortgages to talk about mortgages)
4. Use the Re-Tweet feature if you see something
5. Use #followfriday on Friday's to recommend others to follow someone

What are your Twitter tips or advise?

Ps: You can connect with me on Twiter at twitter.com/mickeyobrien


Comments (78)


Great post Mickey - I will be using your list immediately to guide my efforts.


Jan 31, 2010 03:34 PM
Toronto, ON

Mickey - Excellent suggestions for ways to use Twitter to increase business.  Thanks for sharing.

Jan 31, 2010 04:33 PM
Gerald ( Jerry ) Santoro
Bayshore Mortgage Funding - Morganville, NJ
Mortgage Broker/Mortgage Banker

Great Post Mickey! And the folks @ TBWS think so too....enough to give you a mention on this mornings show......impressive. I have bee dabbling with Twitter myself but need to stop testing the waters and jump in! Thank you for the tips!

To Your Success!

Jan 31, 2010 11:25 PM

Thanks for the in-depth list. I haven't been using my Twitter account because I just don't seem to know what to say -- which is really hard to believe for the people that know me :-)  aka Chatty Patty

Feb 01, 2010 02:56 AM
Patty Mortara | Hunterdon County (NJ)
Hunterdon County Homes - Flemington, NJ

I guess I wasn't logged in -- Sorry! Lets try this again.

Thanks for the in-depth list. I haven't been using my Twitter account because I just don't seem to know what to say -- which is really hard to believe for the people that know me :-)

aka Chatty Patty

Feb 01, 2010 03:03 AM
Chris Ormsbee

Great list.  Now all I need is the time to go on and interact.


Feb 01, 2010 03:54 AM
Lou Mayo
Lou Mayo, REALTOR @ Real Living Realty Professionals - Belchertown, MA
REALTOR, Serving Western MA, Buyers and Sellers (413) 726-9300

Thanks for the tips.  Guess I need to do more than create an account.  I will get working on it.

Feb 01, 2010 05:22 AM
Ilka Flood

Hey Mickey,

Great stuff! Although I've been tweeting for a little while I did find some gold nuggets in your post.
Btw. I use SocialOomph.com to schedule my tweets. It used to be called TweetLater :)

Feb 01, 2010 06:02 AM
Renee L. Norton
Birmingham, AL

Wonderful information!  Thanks so much for the post!

Feb 01, 2010 12:07 PM
Rita Minion
O'Brien Realty - Solomons, MD

Hello Mickey,

Thank you for your terrific post!  It's filled with lots of great tips and information.  Thank you so much for sharing it with us.  I appreciate it!  I've been on Twitter for a few months now and have a lot to learn.  Thank you!



Feb 01, 2010 03:36 PM
Nicole w/ Buzz Sense Media

This is great tool I use for agents I work with... http://www.tweetlister.com



Feb 02, 2010 03:50 AM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Thanks Mickey, I even bought Twitter for Dummies and will add it to my to do list.


Feb 03, 2010 06:51 AM
Karen Rittenhouse
www.JKKPropertyInvestors.com - Greensboro, NC
Real Estate Investor

I just haven't found twitter to be responsive.  The life of most Twitter users is about 90 days.

I get much better response from LinkedIn and Facebook.

Feb 06, 2010 03:35 AM
Matt Robinson
Professional Investors Guild - Pensacola, FL

Great post.  I'm a huge twitter fan and use my accounts to drive traffic to my blog posts.  I've received over 1200 unique visitors in a day from tweeting about my blog posts.

Feb 07, 2010 11:58 AM
Melissa Moore Albert
Keller Williams Preferred Realty - Morrisville, NC
Morrisville, NC Homes

Thanks for the info Mickey. I've been using Twitter, but not a much and as consistent as I should. Do you have recommendations for "small talk for twitter"? You know, something to get the ball rolling? I try to send a direct message to each follower but often times get nothing in return. It's personal, not automated. Thanks

Feb 07, 2010 12:18 PM
Fred Sweezer Sr. CMI, LLC.
Hud Certified 203K Consultant - Long Beach, CA
Certified Home Inspector

That was great!

Feb 09, 2010 03:24 PM
Carey Scott
Prestige Property Brokers - Columbus, GA

I was wondering how to post to facebook and twitter at the same time! Thanks for the info!

Feb 24, 2010 12:56 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

I love this post for sure, it has not only a lot good ideas and suggestions it taught me how to open the door for more networking thanks.

Jan 06, 2013 05:59 AM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thanks for the 40 tips for Twitter success, I especially thought the one about finding competitor's clients online interesting - 5. Find your competitors clients (Read: Sun Tsu’s Art of War, i.e. do not neglect the use of intelligence.)

Jan 06, 2013 02:36 PM
Mike Baltierra
Rise Realty - Eastvale, CA
Full Service at Your Service Realtor-Eastvale CA

This is a great list and some great ideas I never thought about before. Thank You

May 20, 2014 12:37 AM