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4 major U.S. demographic groups to watch in the new decade:

Real Estate Broker/Owner with NP Dodge Company

-Aging baby boomers (55 to 64 years old)- They are nearing retirement age though many will keep working out of necessity or by choice. Some will stay in their suburban homes until values recover. Those who choose to move may not choose traditional retirement locations or senior housing, instead opting for more mixed-age living environments that cater to their active lifestyles. Suburban developments with a walkable urban "feel" will appeal to this group.

-Younger baby boomers (46 to 54 years old), are now in or entering their prime earning years. This group like their older counterparts may be drawn to more connected, compactly designed communities when they are ready to switch homes.

-Generation Y- This tech-savvy generation has a population of about 86 million, larger than the baby boomers. Gen Yers place high value on community; on places to gather and share information, ideas and opinions. As they enter the housing market, they will be far less interested in homeownership than their parents were when they were young adults. Despite having small incomes, Gen Y will gravitate toward walkable, close-in communities, choosing isolated housing on outer edges only as a last resort because it is the most affordable. Green, "green" energy efficient homes will have strong appeal to this group.

-Immigrants- Already 40 million strong will have even greater impact when the children and grandchildren are included as a factor. The tendency of immigrants to cluster, and to live in multi-generational households, suggests that they would prefer larger homes if they could afford them and if the homes were in neighborhoods with a strong sense of community.

All of these groups have some characteristics that reflect a desire to live in more pedestrian-friendly, transit-oriented, mixed-use environments whether the location is urban or suburban.

Comments (7)

Paul Collins
Colorado Altitude Real Estate & Investment, LLC - Colorado Springs, CO
Park County -11 Mile Reservoir - Colorado Springs Realtor



Probably info we all know in the back of our minds, good to bring it up to the front as a reminder once in awhile.  Any specific success stories you can share on the Immigrant group, as I feel it is a widely neglected market segment for most of us.


Paul Collins

Jan 29, 2010 04:20 PM
Robert Machado
HomePointe Property Management, CRMC - Sacramento, CA
CPM MPM - Property Manager and Property Management

Glad to know I am nearing retirement, I thought I was too young for that.  I just hate being called "aging".

Jan 29, 2010 04:27 PM
David Saks
Memphis, TN
Broker / Industry Analyst

I'm gonna "keep on truckin" till my clock stops tickin' and my battery wears out. Life's a wonderful thing at any age when you have your health, your  free from worry, and have a good roof over your head.

Jan 29, 2010 04:42 PM
Elite Home Sales Team
Elite Home Sales Team OC - Corona del Mar, CA
A Tenacious and Skilled Real Estate Team

It is true these are a significant part of the buying population.  We have to know and understand how to market to all of them.

Jan 29, 2010 04:44 PM
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Great info....I can't ever see myself retired.....but it's good to know how others feel. Hope you have a great day!

Jan 29, 2010 10:20 PM
Carl Stars
Sutton Group About Town Realty - Burlington, ON

Demographics are hige think of all the realtors that will retire ? A lot of young ones wont have the work ethic. I think there are going to be even more opportunties with good reputations and established businesses.

Jan 30, 2010 01:01 AM
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
RealtorĀ®, Springfield Mo Real Estate

As an "Aging" baby boomer, I have a feeling I'll never retire.  It would sure be a boring life.

Jan 30, 2010 07:13 AM