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You might be using social media, but are you engaging visitors?

Education & Training with Consistent Clients

Web 2.0 strategies for real estate agentsI wanted to share an excellent post from the Real Estate Tomato: Simple Marketing Tip: Engage The Audience You Create To Avoid The Headache of Lost Opportunity. It’s a fantastic real-life case example of how, even if you are using social media well to connect with clients, there are additional steps you need to make sure you take in order to have them make the leap from just reading a post and disappearing, never to return, to actually signing up for your ezine or submitting their contact info.

If you are going to the trouble of creating special YouTube videos, audios, blog posts, etc. to help solve a problem or answer a question, don’t make it hard for them once they’ve clicked through to your site. Your site should actually give them more of what they’re looking for. Whether you set up an individual pages/post for people to land on for each video, or just make your search button very prominent on your site (and have it display real results, not broken links), follow the process.

Be sure to read his entire post so you really understand the steps a true consumer took, hoping to go from social media to a real solution to his problem, then think about where you could be losing potential clients.


Rich Rogala - real estate marketing coach on Twitter


Rich Rogala - real estate marketing coach on Facebook

Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Rich ~ Thanks for the link. Great stuff. Calls to action are definitely something I've got to work on.


Jan 30, 2010 08:03 AM
Walter Grewe III
Long and Foster Realtors - Roanoke, VA
Realtor, SFR, A-REO, Roanoke Homes and Real Estate


Thanks for another informative post.

Jan 31, 2010 03:43 AM
Akos Straub
The Group | RE - Chicago, IL
Your Real Estate Broker for Life

very good post. thank you.

Sep 04, 2010 03:05 AM
Vince Sadler
Dream Town - Chicago, IL

This is awesome stuff, thanks for putting this out there!

Jan 28, 2011 02:09 PM
Carmen V. Rodriguez
Coldwell Banker Residential Brokerage - Chicago, IL

Thanks Rich. I thought this was a good, useful link.

May 26, 2011 05:44 AM
Phil Hillerman
Crye-Leike Realtors® - Rogers, AR
Crye-Leike Realtors®

Hi Rich, Thanks for the post, Have a great day, and don't forget to come back and play in the Rain.

Oct 03, 2011 01:57 AM
James A. Browning
Browning Real Estate School/REO Institute - International, IT
MRE REOCertified(R) SSCertified

Hello, thanks for the information on your post! Please, join our group on LinkedIn, ‘REO Institute’. We share Real Estate information regarding market trends, Short Sales, BPOs, REOs, OREs, BOVs, ideas, Education/Training, and Commercial Education. We value you your comments, ideas, and opinions about the Real Estate Industry. Thanks, James


James A. Browning MRE, CEO & Founder, REO Institute

Jul 27, 2012 01:48 AM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert
657,926 Points5 Featured PostsHit RouterCalled Shot Master

One needs to get results from social media

Jul 31, 2012 09:44 PM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

I noticed you have not been posing in quite a while

Mar 23, 2013 05:18 PM