I wanted to share an excellent post from the Real Estate Tomato: Simple Marketing Tip: Engage The Audience You Create To Avoid The Headache of Lost Opportunity. It’s a fantastic real-life case example of how, even if you are using social media well to connect with clients, there are additional steps you need to make sure you take in order to have them make the leap from just reading a post and disappearing, never to return, to actually signing up for your ezine or submitting their contact info.
If you are going to the trouble of creating special YouTube videos, audios, blog posts, etc. to help solve a problem or answer a question, don’t make it hard for them once they’ve clicked through to your site. Your site should actually give them more of what they’re looking for. Whether you set up an individual pages/post for people to land on for each video, or just make your search button very prominent on your site (and have it display real results, not broken links), follow the process.
Be sure to read his entire post so you really understand the steps a true consumer took, hoping to go from social media to a real solution to his problem, then think about where you could be losing potential clients.