Important Home Staging Statistics

By
Home Stager with Showhomes

At last weekend's Real Estate Staging Association's National Conference (RESA), Showhomes released the following stats based on a survey of almost 500 Realtors from all over the county:

You are welcome to use these stats as long as you credit them to Showhomes.

We've begun using these stats in our pitches to homeowners and Realtors and they are really getting people to slow down. Everyone knows that a fully staged home is more attractive, sells much faster and sells faster but when this many professional give their industry input, it presents the need for staging in a whole new way.

It also raises some good questions that those who represent sellers should think about:

If 96% of Realtors say buyers react better to staged homes and 94% of them say staged homes sell faster and 94% say vacant homes sell for far less money than staged homes, is it really professional not to educate your owner about all staging options available to them and do a good job of illustrating the implications of not staging the home?

I know and work with a lot of Realtors. In my job at Showhomes, I get to work with Realtors from all over the country and few of the professional  Realtors I know would hesitate to be open and honest to a homeowner about how their vacant home is going to show. Unfortunately, these Realtors do not make up the majority and the real estate industry has been very slow to fully educate Realtors on the issues surrounding vacant homes and sale times / prices. As a result, some very well intentioned Realtors give stunningly bad advice or simply do nothing.

I beleive the real estate market will take a long time to get to 'normal' and that staging is going to play an increasingly important role in how quickly a home sells and how high it sells for in the decade ahead.

What do you think?

Thomas Scott

www.showhomes.com

We're expanding: www.showhomesfranchise.com

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Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Kathy Burke 01/30/2010 04:27 PM
  2. Marcus Martin 02/02/2010 11:44 AM
  3. Cheryl Ritchie 02/02/2010 11:54 AM
  4. Deena Cottingham 02/03/2010 01:52 AM
  5. Chris Minion 03/12/2010 01:52 PM
Topic:
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Groups:
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Tennessee Realtors - Join Hands
Tags:
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Rainmaker
271,173
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Great stats Thomas! Nice meeting you in person at RESA's conference.

Jan 30, 2010 04:05 AM #1
Rainmaker
272,505
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

Great to meet you at the RESA conference Thomas. Thank you for sharing these stats.

Jan 30, 2010 04:12 AM #2
Rainmaker
202,795
Mary Lou Teague
HOME STYLE AND STAGING LLC - Knoxville, TN
Home Style and Staging Knoxville. TN

Thanks for sharing the stats...

Jan 30, 2010 04:28 AM #3
Rainmaker
76,897
Home Staging
Showhomes - Nashville, TN

Cathy and Lori - great to meet you in person too! Lori, I really enjoyed your break out session; sounds like you are on a great path in CA.

Jan 30, 2010 04:36 AM #4
Rainer
43,212
Nancy Maurer
Whitehall Interiors & Home Staging LLC - Sparta, NJ
Home Stager - Serving No. NJ

Thomas, thanks for the stats.  I, too, enjoyed meeting and talking with you at the RESA Conference.

Jan 30, 2010 06:53 AM #5
Rainer
59,045
Shirin Sarikhani
Seattle Staged To Sell www.seattlestagedtosell.com - Seattle, WA
RESA-Pro

Thomas, wonderful statistics and it is so important to keep this info circulating out there. I'm not sure why not all agents stage their listings. Not selling homes should be frustrating for them, not to mention a waste of money and time.

Jan 30, 2010 01:28 PM #6
Rainer
253,684
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Great info....thanks!!!  More realtors needs to see this...will re-blog to other channels!

Jan 30, 2010 04:26 PM #7
Rainmaker
1,401,437
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

How did you arrive at the statistics? Very interesting and I'll reblog with credit to you!

Feb 02, 2010 11:53 AM #8
Rainmaker
76,897
Home Staging
Showhomes - Nashville, TN

Cheryl, we display at the annual NAR expo every year and we surveyed almost 500 Realtors and Brokers from all over the country. You are welcome to use them as long as you credit ss

Feb 02, 2010 01:03 PM #9
Rainer
129,171
Deena Cottingham
GreenApple Staging & Images, Calgary Staging & Photography - Calgary, AB
Home Stager & Photographer

Hi Thomas, thanks so much for sharing these great stats! People are always interested in this kind of information.

Feb 03, 2010 01:50 AM #10
Rainmaker
504,218
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Great info. I have someone who needs to see these numbers ASAP. Thanks.

Feb 03, 2010 02:57 PM #11
Rainer
64,862
Chris Minion
O'Brien Realty - Lexington Park, MD

Hi Thomas,

Thank you for sharing the stats.  Good information to know.  Home staging in our area is rather new but it is finally starting to catch.  Have a great weekend.

Chris

 

Mar 12, 2010 01:50 PM #12
Rainer
70,503
Pangaea Interior Design Kitchen & Bath Design, Remodeling
Portland Oregon - Portland, OR

Wowee! Quite interesting! Wonder why 94% of Realtors are NOT using staging?

Mar 13, 2010 06:09 AM #13
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Rainmaker
76,897

Home Staging

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