Important Home Staging Statistics

Home Stager with Showhomes

At last weekend's Real Estate Staging Association's National Conference (RESA), Showhomes released the following stats based on a survey of almost 500 Realtors from all over the county:

You are welcome to use these stats as long as you credit them to Showhomes.

We've begun using these stats in our pitches to homeowners and Realtors and they are really getting people to slow down. Everyone knows that a fully staged home is more attractive, sells much faster and sells faster but when this many professional give their industry input, it presents the need for staging in a whole new way.

It also raises some good questions that those who represent sellers should think about:

If 96% of Realtors say buyers react better to staged homes and 94% of them say staged homes sell faster and 94% say vacant homes sell for far less money than staged homes, is it really professional not to educate your owner about all staging options available to them and do a good job of illustrating the implications of not staging the home?

I know and work with a lot of Realtors. In my job at Showhomes, I get to work with Realtors from all over the country and few of the professional  Realtors I know would hesitate to be open and honest to a homeowner about how their vacant home is going to show. Unfortunately, these Realtors do not make up the majority and the real estate industry has been very slow to fully educate Realtors on the issues surrounding vacant homes and sale times / prices. As a result, some very well intentioned Realtors give stunningly bad advice or simply do nothing.

I beleive the real estate market will take a long time to get to 'normal' and that staging is going to play an increasingly important role in how quickly a home sells and how high it sells for in the decade ahead.

What do you think?

Thomas Scott

We're expanding:

Comments (13)

Cathy Lee
CL Design Services Home Staging - Danville, CA

Great stats Thomas! Nice meeting you in person at RESA's conference.

Jan 30, 2010 04:05 AM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

Great to meet you at the RESA conference Thomas. Thank you for sharing these stats.

Jan 30, 2010 04:12 AM
Mary Lou Teague
Home Style and Staging Knoxville. TN

Thanks for sharing the stats...

Jan 30, 2010 04:28 AM
Home Staging
Showhomes - Nashville, TN

Cathy and Lori - great to meet you in person too! Lori, I really enjoyed your break out session; sounds like you are on a great path in CA.

Jan 30, 2010 04:36 AM
Nancy Maurer
Whitehall Interiors & Home Staging LLC - Sparta, NJ
Home Stager - Serving No. NJ

Thomas, thanks for the stats.  I, too, enjoyed meeting and talking with you at the RESA Conference.

Jan 30, 2010 06:53 AM
Shirin Sarikhani
Seattle Staged To Sell - Seattle, WA

Thomas, wonderful statistics and it is so important to keep this info circulating out there. I'm not sure why not all agents stage their listings. Not selling homes should be frustrating for them, not to mention a waste of money and time.

Jan 30, 2010 01:28 PM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Great info....thanks!!!  More realtors needs to see this...will re-blog to other channels!

Jan 30, 2010 04:26 PM
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

How did you arrive at the statistics? Very interesting and I'll reblog with credit to you!

Feb 02, 2010 11:53 AM
Home Staging
Showhomes - Nashville, TN

Cheryl, we display at the annual NAR expo every year and we surveyed almost 500 Realtors and Brokers from all over the country. You are welcome to use them as long as you credit ss

Feb 02, 2010 01:03 PM
Deena Cottingham
GreenApple Staging & Images, Calgary Staging & Photography - Calgary, AB
Home Stager & Photographer

Hi Thomas, thanks so much for sharing these great stats! People are always interested in this kind of information.

Feb 03, 2010 01:50 AM
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Great info. I have someone who needs to see these numbers ASAP. Thanks.

Feb 03, 2010 02:57 PM
Chris Minion
O'Brien Realty - Lexington Park, MD

Hi Thomas,

Thank you for sharing the stats.  Good information to know.  Home staging in our area is rather new but it is finally starting to catch.  Have a great weekend.



Mar 12, 2010 01:50 PM
Pangaea Interior Design Kitchen & Bath Design, Remodeling
Portland Oregon - Portland, OR

Wowee! Quite interesting! Wonder why 94% of Realtors are NOT using staging?

Mar 13, 2010 06:09 AM