Social Networking Becoming More Important For Google SERPS!

Real Estate Agent with RE/MAX Executive Realty 91362

Real Estate Social NetworkingI just read a very interesting article over at Web Pro News that talks about how Google will now be incorporating your social network connections as a factor in delivering search results!

As Chris Crum, a writer for Web Pro News points out, "If you are one of those people still skeptical about the business uses of social media, you may be interested to know that Google's Social Search is no longer just an experiment."

SEO is always a moving target. What you do today to increase your SERPS might not be the same a year from now. If you are in business and want to continue to get results from the Internet having a grasp of what works and what doesn't is vital.

The message out of this article is loud and clear ~ Having connections, followers, friends at the various social media sites such as Twitter, Friendfeed, and others is going to help your SERP placement!

What kind of content is in Social Search?

If you are signed in to Google, you might see social search results for a particular search at the bottom of the results page under "Results from people in your social circle." All the content shown within Social Search is publicly-available online through Google and other search engines. Social Search simply highlights content from your social circle to provide a personalized search experience.

Here are some of the types of content you might see:

  • Websites, blogs, public profiles, and other content linked from your friends' Google profiles
  • Web content, such as status updates, tweets, and reviews, from social services that your friends have listed in their Google profiles.
  • Images posted publicly from your social circle on Picasa Web and from websites linked from their Google profiles.
  • Relevant articles from your Google Reader subscriptions.

According to Google:

You can improve your social search results by expanding your social circle and encouraging your friends to publish content online:                                                                                                                       Increasing SEO via Social Networking

  1. Expand your public connections:
    • Create a Google profile.
    • Add links to your public social sites like Twitter, FriendFeed, Flickr, etc. By linking your public connections on other social sites with your Google Account, you're telling Google just whose content you're interested in seeing in your social search results.
    • You can also add links to your public content so that others who follow you can see that content in their social search results.
  2. Add friends and contacts: Add people who you want to include in your social circle to the Friends, Family, or Coworkers groups in your Google contacts. Any public content that those people have linked to their Google profile can start showing for your relevant searches. Note that it may take up to a few weeks for new connections to start showing in your social search results.
  3. Subscribe to interesting content: Add subscriptions to Google Reader. Google will algorithmically select relevant content to show in your social search. Only you have access to your Reader subscriptions.
Other suggestions would be to:

1. Have your Real Estate client/customer base follow you via social networks.
2. Regularly participate in social media so people will engage and then possibly connect with you.
3. Share your content via Social Media sites. If you don't have a Share This widget or something like it I  would encourage you to get one!
4. Include your social network information on business cards, email, ect.
5. Incorporate your social network information into your online advertising/marketing.

Here is a terrific video that quickly describes how to create a Google profile if you don't have one and what this new search feature means to you!



                                         So who is presently in your social circle?

                                                                                                                                                       Real Estate Social Circle

Your social circle is the groups of connections you have including these contacts:

  • Those in your Gmail (or Google Talk) chat list
  • People in your Friends, Family, and Coworkers groups in your Google contacts
  • People you're publicly connected to through social services that you've listed in your Google profile, such as Twitter, FriendFeed, and others.
  • In case you were wondering, those that are connected to you via your Facebook profile page are NOT included in this as Google does not spider your contacts there.
  • People who are contacts of those in your immediate social circle. Basically friends of friends.

See a list of your social circle connections at This page shows your direct connections, secondary connections (friends-of-friends), and some of the content that each of those connections has published publicly online. The information displayed here is very interesting as it can shows you all the degrees of seperation that exist from your social media efforts.

You can also get to this page by clicking the link next to "Results from people in your social circle" on any Google search results page that's showing social search results.

See Bill Gassett's Google Profile. <-------HERE.

If you don't have a Google profile set up I would make sure you start working on one. It is very easy to get started and to add all the places online you are connected socially with others.

Good luck everyone. I hope this information continues to help grow your online business!


About the Author: The above Real Estate information on social networking becoming more important for Google SERPS  was provided by BillRE/MAX Executive Realty Metrowest Massachusetts Gassett, a Nationally recognized leader in his field. Bill can be reached via email at or by phone at 508-435-5356.

Have a home to sell in Metrowest Mass? I have a passion for Real Estate and love to share my marketing expertise!

For Metrowest Massachusetts Real Estate and homes see Massachusetts Real Estate. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder Site.

I service the following towns in and around Metrowest Massachusetts: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Northboro, Shrewsbury, Hopedale, Medway, Grafton, Northbridge, Uxbridge, Franklin, Framingham and Douglas MA.

Click here to view Bill Gassett's Real Estate profile.


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Bill Gassett is a thirty-two year veteran to the real estate industry. He enjoys providing helpful information to buyers, sellers and fellow real estate agents to make sound decisions. His work has been featured on RIS Media, National Association of Realtors, Inman News, Placester, RESAAS, Credit Sesame and others.


Re-Blogged 13 times:

Re-Blogged By Re-Blogged At
  1. Cheryl Ritchie 01/30/2010 11:05 PM
  2. Joe Manausa 01/30/2010 11:50 PM
  3. Barbara Calwhite 01/30/2010 11:56 PM
  4. Roy Kelley 01/30/2010 11:57 PM
  5. Cherise Selley 01/31/2010 02:40 AM
  6. Josef Katz 01/31/2010 03:03 AM
  7. Tony and Suzanne Marriott, Associate Brokers 01/31/2010 10:19 AM
  8. Terrie Leighton 01/31/2010 01:29 PM
  9. Terrie Leighton 01/31/2010 01:29 PM
  10. David Okada 02/01/2010 01:40 AM
  11. Dana Devine 02/01/2010 05:37 AM
  12. Joe Chenelly 02/18/2010 01:08 AM
  13. AnnMarie Belair 05/24/2010 10:25 AM
  14. Angela Roach 05/25/2010 02:06 PM
Real Estate Sales and Marketing
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Show All Comments
Karen Pannell
Real Living / Home Realty - Owensboro, KY
Owensboro KY Real Estate -270-903-2167 Homes, Cond

Thank you so much Bill for sharing.  I'm going to get right on this!


Feb 01, 2010 04:22 AM #123
Kyle Jan
Scottsdale, AZ
Phoenix AZ Homes for Sale

Great info.  I have so much to learn, but can't learn it without the help of you nad others who post on AR.

Feb 01, 2010 05:03 AM #124
Eva Aliaga
Partnership Realty Inc - Boca Raton, FL
Boca Raton & Delray Beach: SE Florida Real Estate

Bill, interesting  I just recently noticed the social circle result in google. I created my google profile awhile ago I discovered it from a tweet that referred to a post in AR.

Feb 01, 2010 05:35 AM #125
John Crosby
Real Property, Inc. - Marblehead, MA

Thanks Bill, I always enjoy your informative posts, looks like I'll be doing some updates on my profiles again.

Feb 01, 2010 09:46 AM #126
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Dave - I am not related to Katerina but know her very well. She is very helpful to those who are new to the SEO game here in the Rain.

Chris - It should have just automatically generated your name? I am not sure what you did.

Everyone - Thanks for all your comments and compliments on the article. Social media marketing is here to stay. It is obviously a good idea to have a strong web presence if you are in business. Best of luck getting your Google profiles up to speed.

Feb 01, 2010 10:09 AM #128
Delaware Junk Removal Residential And Commercial Hauling Clean Outs
Delaware Junk Removal 302-530-9186 - Wilmington, DE
Whole House Clean Outs, Basements, Garages, Attics

Thanks Bill, I will check it out.  I get leads from facebook all the time.

Feb 01, 2010 03:52 PM #129
Paul Guenther
Empire West Title Agency - Chandler, AZ
Empire West Title- Chandler, AZ


 You got me hooked!  I clicked on the link to vie my social connections, and now I am tweaking away with the profile.

Feb 01, 2010 08:25 PM #130
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro
Bill, You are always a wealth of information. I don't have a share this widget so need to rectify that.
Feb 02, 2010 12:56 PM #131
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Larry, Paul & Marchel - It really is interesting to see who all your connections are through the Google tools. Best of luck getting your Google profiles off the ground!

Feb 02, 2010 01:11 PM #132
Mary Weaver
Weaver Real Estate - Ruidoso, NM
Expertise & Knowledge in Ruidoso-Alto Real Estate


Thanks for some valuable tips on social media, and how it is beginning to affect the Google SERPS.

Looking forward to learning more from your earlier mention of Agent Applause .

Added your AR feed to my reader today.  Look forward to your updates.




Feb 05, 2010 04:02 AM #133
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTORĀ® - Charlottesville Virginia Homes / Horse

Bill - this is such a comprehensive post with a wealth of excellent information.  Thank you for sharing with us.

Feb 21, 2010 12:33 AM #134
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI
Congratulations on the recycled post. This is still good information. I guess I'll need more "friends".
May 16, 2010 04:11 PM #135
Jill Watts
Realty Pro, Inc. - Vancouver, WA
A Luxury Experience at Every Price Point!

Thanks for the information. I have set up my google profile a long time ago...I better go check it out and update it.

Blessings, Jill

May 16, 2010 06:27 PM #136
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Mary, Wayne, Pam & Jill - I am glad you enjoyed the article on social media and getting more "friends".

May 17, 2010 12:54 AM #137
Patricia Beck
RE/MAX Properties, Inc., GRI, CDPE - Colorado Springs, CO
Colorado Springs Realty

I must admit, I have been skeptical about the benefits of social networking lately.  Thanks for the info about the google profile...I need to set one up!

May 17, 2010 02:54 AM #138
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I am soooooooo Confused ........ AHHHHHHHHHHH, Do I have to play Farmville if I want to sell real estate?

May 17, 2010 04:33 AM #139
Cliff Kavanaugh
Keller Williams Realty of Charlottesville Virginia - Charlottesville, VA - 434-466-5128 -

Thanks for the great information contained in your post.  Cliff K

May 17, 2010 06:43 AM #140
Cari Anderson
Danville, CA

Bill: This is AWESOME stuff! Lots of things I had been wondering about - thank you so much for the info!

May 18, 2010 07:04 AM #141
Jean-Paul Peron
The Outer Banks Real Estate Copmpany - Corolla, NC
Carova Beach - Living & Working in 4-Wheel Drive

GREAT information.



May 21, 2010 12:51 AM #142
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

I'm exhausted.  I miss the good ole days of actually being able to get to the bottom of something.  Looks like it will never happen with social media.  I'll keep plugging along.

May 23, 2010 02:21 PM #143
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