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Maximum Exposure with Minimum Effort

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Services for Real Estate Pros with Troy A. Murphy, LLC
  1. Use Postlets, RealBird or VFlyer to create your listing. Your choice and each have their own unique benefits. They all provide the additional code needed to complete the additional steps.
  2. Using the CraigsList HTML code provided by the service in Step 1, post your listing on CraigsList.
  3. Using the ActiveRain HTML code provided by the service in Step 1, post your listing on ActiveRain.
  4. Claim your listings on Trulia and be sure to fill out your contact information in your Profile.
  5. Post your listings on your Facebook Fan Page.
  6. Use the link to the listing created in Step 1 as a Virtual Tour on any sites that are appropriate. If you are already using another Virtual Tour company, choose the one that works best for you.
  7. Incorporate any listing Widgets that are created in Step 1 into your Website or BLOG. The listings will populate the Widget automatically.
  8. Make the listing Title on all sites Search Engine Friendly.  For example, your listing is a house in Mystic Shores in Tuckerton NJ. The listing Title would be something like "Mystic Shores | Tuckerton | Ocean County | Homes for Sale | Real Estate".

All the steps are important, but Step 8 will allow your listings to be found on a Google search. In some cases, it will result in multiple entries on page 1 of the Google results.

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Troy A. Murphy
Troy A. Murphy, LLC - Little Egg Harbor Township, NJ

Using this process, some agents I know have been able to streamline their manual posting of listings to sites that get a lot of traffic and also provide some automatic syndication.

What I find interesting is that while many agents do tell their sellers about these sites, they often neglect to mention the most important sites the listings will appear on.

Since the IDX explosion, virtually all listings are found on all competing Real Estate sites. So if you happen to notice any For Sale signs on the way to a listing presentation you may want to mention that you will be allowing the listing to be posted there as well.

Jan 30, 2010 08:38 PM
George P. Jenkins, Jr.
RE/MAX Properties Unlimited - Morristown, NJ

Hi Troy,

I like your suggestions and, thanks to working with you, have done pretty much all of the things you suggest.  I just ran a google search for Morris County Real Estate to check for our listings and noticed that they come up on homes.com thru something called list hub.  What is especially interesting is that one of our listings comes up twice....the first time at the original list price and the second time at the current list price.  With all of these sites, how do I make sure that the only information is the current information?

Feb 01, 2010 06:53 AM
Troy A. Murphy
Troy A. Murphy, LLC - Little Egg Harbor Township, NJ

You need to check the link that is appearing on Google for where it is posted and then track it back to the source. For example, if the entry in Google links back to Trulia, then you would need to check how the listing got to Trulia. Via ListHub, VFlyer, RealBird, etc.

Feb 01, 2010 04:27 PM
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