Saw Sherlock Holmes flick last Thursday night. His powers of observation would make him a heck of a REALTOR.When a real estate broker approaches a property, his mind whirls in to overdrive. What to capture, rebroadcast for listing elements to showcase what the seller owns. Where this property is coming from. What it has been through, good and bad. You learn alot about the owners too. You see what has happened here, and understand why. Seeing the pieces, assembling them for others on line to form the same property scene. Like a mental Rubik's Cube put back in to proper color formation on the other end of the wire or fiber options. Weaving those pieces, individual images in to a running video which is 30 "images" per second. The sounds of the property like the wind in the trees on a woodlot. Or the chimes singing by a lake cottage, tinkling melodically.
Wildlife audio like chipmunks arguing, loons crying, bees buzzing as they make multiple stops in their direct flight to the beehive somewhere near the property.Marketing of real estate is like that. The technique should not show. Transport of the buyer to the place you are collecting information the goal. Just the facts, the black and white of it all in your inspectors top ring binder reporters notebook gets collected. Your marketing should follow the AIDA approach. You need to get the attention of the on line, print, whatever medium you use buyer. Then the images/video hopefully hits a personal interest button. The desire to watch closely, ask questions hopefully kicks in to gear. And action...you need Joe and Jane Might-Like-To-Buy to visit your area. Or at least to call, watch the local videos you produce about where the property is located.
So in many ways we are Inspector, Detective Holmes. Taking it all in, collecting the pieces, elements of the property. All of them put up in the light, studied one by one and considered for the listing presentation you produce. Each property different, the approach varied according to the need and what you have to work with. If you took ten of the countries best property marketers, the splash, the media on this new listing would be ten different colors. No two the same. Like a jeweler with a ten carat diamond to cleave, break up to maximize the return on that diamond. Not a lot of room for mistake, error. Marketing real estate should be just as serious. It is. The most important investment a buyer and seller will probably ever make right?