Google's Wonder Wheel is Addictive

Real Estate Agent with Healdsburg Sotheby's International Realty

Don't read this post until you're ready to have some fun.

The advice to use keywords when you write is everywhere. Using a few phrases consistently is great for search engine optimization and it can focus your writing. On the other hand, it's easy to start sounding stale if you don't add some variety to your word choice.

Google's team developed a search and keyword tool called Wonder Wheel that generates a graphical mind map (look up Tony Buzan) of keywords and related links.  It only takes a few steps to get started. I want to warn you that this tool is so interesting and fun to work with that you are going to seriously burn some time off the clock once you begin.

Start by doing a Google search for a keyword term that you want to use on your web site or blog. I used the word "bungalow" for my example. Near the top of the page under the Google icon and just in from the left side of the page is a "show options" command with a big PLUS sign to click on. Go ahead and click the "Show options" link.

Google Show Options Screen Shot

You will get a new menu running down the left side of the page. Near the bottom, circled in blue on the folowing screen shot, is the term "Wonder Wheel". Click on that.

Google Wonder Wheel Link


Check out the completely new graphical display of information.

Google Wonder Wheel

There's no doubt that Google knows more about keywords and related search terms than anyone else on the planet This tool lets them share that information with you in a new and mind-stimulating fashion.

Working with Wonder Wheel is easy.

If you're following along in a separate window, you should now have a circle with your initial search term in the middle and a bunch of spokes reaching out to new, but related terms.  In my case I'm searching for "bungalow" and we can see what related search terms pop up.

On this screen shot I have drawn the blue circle around the term "Craftsman bungalow" a clickable link, but you will be able to choose whichever term most interests you after you do your own search for keywords. Even at this first level of the tool, the extra terms at the end of each spoke should trigger ideas for you about keywords you can add. I find entirely new post ideas from many of the terms that are suggested. So far, a lot of fun, but once you start clicking on the links at the end of each spoke, the circle of keyword and post ideas keeps expanding.

Wonder Wheel ExpandedSo, I have a final screen shot that shows a second circle created by clicking a link from around the first circle. This second circle extends the the process of finding new keyword and links all over again, but the origin with your initial keyword is still intact and you can go back and click on a link from the first circle or keep adding new circles by clicking on new links.

Remember, you can always switch back to the regular web interface to see what all these links have uncovered by going back to the top left of the page and clicking on "Web".

Don't say I didn't warn you how much fun this would be.


Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. D B 02/05/2010 07:53 AM
  2. Stacie Wells 02/05/2010 08:53 AM
  3. Kathy Schowe 02/05/2010 09:59 AM
  4. Broker Nick 02/06/2010 01:31 AM
  5. Gene perez 02/06/2010 08:43 AM
  6. Tony Grego, 317-663-4173 #1 Trade Association for Alternative Inv 02/06/2010 12:35 PM
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Mark VanBuskirk
Cassidon Realty - Lehighton, PA
PA REALTOR Specializing in Carbon & Monroe County

You got my mind a spinning, will have to go check this out!

Feb 05, 2010 10:44 PM #33
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Thank you, I never heard of this little tool. . .I'm trying it now

Feb 06, 2010 12:02 AM #34
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Wow, thank you for directing me to this.. .I will be taking notes for more long tail searches that I have not even considered before.

Feb 06, 2010 12:05 AM #35
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTORĀ® - Oklahoma Investment Properties

I Wonder where I will find the time for this, but it looks like I better. There gors that extra hour of sleep.

Feb 06, 2010 12:43 AM #36
Scott Fogleman
New Home Team 804-573-9592 - Richmond, VA
New Home Team

Thanks for posting that..what a neat little Wonder!

Feb 06, 2010 12:59 AM #37
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005

Hi Dave.  Now you have me off to google to check out the wonder wheel...

You keep me busy!


Feb 06, 2010 01:35 AM #38
Annie Holdreith
Daniel Gale Sotheby's International/Manhasset, New York - Manhasset, NY

Hi Dave

As a beginner blogger this is a great tool!  You did a wonderful job of explaining how to use it.

Thank you,


ps I found you via a reblog!

Feb 06, 2010 01:37 AM #39
Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages
FHA, VA, Conforming, Jumbo - Wells Fargo Home Mortgage - Santa Rosa, CA

Cool feature! Dave, you always find the good stuff! I'm gonna have to check it out when I have more time.

Feb 06, 2010 01:38 AM #40
Erica Ramus
Erica Ramus - Ramus Realty Group - Pottsville, PA - Pottsville, PA
MRE, Schuylkill County PA Real Estate

I had no clue--and I can see this is going to be pretty addictive.

Feb 06, 2010 04:15 AM #41
Jenna Dixon
DRA Homes | Cobb County Real Estate - Marietta, GA
Empowers You With a Better Real Estate Experience

I really do not know what I would do without all the brilliant and creative people on AR.  Thanks for the great post!

Feb 06, 2010 05:43 AM #42
Jeanne Dufort

Made my day!  I love this new tool...

Feb 06, 2010 06:40 AM #43
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Dave- well you warned us but I've just spent time going "in circles".  Great tool; thanks for sharing.  Gotta go do some more "wheelies!"

Feb 06, 2010 07:32 AM #44
Gabriel Gross
RealBird, Inc - Redwood City, CA
More leads, more exposure, more $s with RealBird

For those of us who worked 20 years ago in Artificial Intelligence/Expert Systems  it is rewarding to see how these old tools resurface so many years later, and because of the Internet they are much more usable and useful.


Thanks Dave for this post!


Gabe Gross


Feb 06, 2010 08:31 AM #45
Gene perez
Greater Mortgage Solutions & Valley Hills Realty - Santa Maria, CA

Wow this is some good stuff ,,,, and yes I am going to play around with it thanks for posting ;-)

Feb 06, 2010 08:42 AM #46
Brian Morgenweck
Power Realty Group, LLC Bergen County, NJ - Hackensack, NJ
Broker/Owner, GRI, CRS, ABR, SRS

Hey Dave!

This is good stuff!

Steven G from AR was just telling me about this yesterday.

All the best!

Brian Morgenweck, Broker/Owner

Power Realty Group, Hackensack, NJ

Feb 06, 2010 09:45 AM #47
Ross Therrien
Prudential Verani Realty, Londonderry,New Hampshire - Londonderry, NH
Realtor, Broker Associate

Oh man another toy.  Thank you.

Feb 06, 2010 11:37 AM #48
William James Walton Sr.
WEICHERT, REALTORSĀ® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Great. Another tool that will sap our will to resist we sit enthralled by its power to suggest powerful keywords for us to use as we write our blog posts....

This is going to be so much let's find the time to do that while we try to do everything else...

Feb 06, 2010 02:03 PM #49
Renee L. Norton
Birmingham, AL

I can see how easy it would be to spend a lot of time using this tool!

Feb 06, 2010 02:12 PM #50
Barbara Linick
ERA Troy, Realtors - Hollywood Park, TX

Every day there's something new I learn on AR.  Feeling a little overloaded, but thankful that others point out all these goodies to us.  Thanks!

Feb 06, 2010 03:02 PM #51
Dave Roberts
Healdsburg Sotheby's International Realty - Healdsburg, CA

I hope everybody got a chance to try the wonder wheel. It's not your everyday hammer, but when you need a specialized tool, it's nice to have a full tool bag.

Feb 07, 2010 01:23 AM #52
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