Long Tail Keywords Power Hyper Local Content

Services for Real Estate Pros with RE/Advantage

Long tail keywords are the fuel that powers hyper local content for your real estate website—so why aren’t you taking advantage of it to its fullest? Long tail keywords mean hyper relevant content, which can get you more buyers/sellers and more income, read on to learn more.

So what are long tail keywords?

Long tail keywords are very specific variations of root keywords that have lower competition, are more relevant to what the user is searching for and can mean great passive traffic to your website.

What is hyper local content?

It’s content that is, just like long tail keywords, extremely targeted and extremely specific to what the visitor is looking for. Hyper local content is relevant to the visitor’s immediate area in most cases, making the content extremely relevant and valuable. That’s all well and good, but how can you use it to your advantage on your real estate website?

Putting it together...

If you run a blog or a website you should be using long tail keywords to pull in visitors and traffic from people who want hyper local content or any content that is specific to their interests and area. No matter the niche you’re in, especially if you’re in real estate where competition online is fierce, you want to use long tail keywords so you can fight in lower competition search results, get more targeted traffic and get better results—it’s just that simple.

Long tail keywords get more traffic in the long run since you can rank more readily for them. What’s a good example of a long tail word that could draw in traffic? Let’s say you’re in real estate and you want to attract more visitors to your blog or website, instead of trying to attack a high volume, high competition keyword like “real estate florida” you might want to go after a keyword like “real estate in florida keywest homes.” A keyword like this is going to have significantly lower search volume but it will be much easier to rank for and it’s also extremely targeted. You can choose to either optimize your blog posts for the long tail keywords or simply article market with those keywords to drive traffic. Another good idea is to purchase the domain name as a long tail keyword and build the entire website around the long tail keyword. Your website can then become an authority in the niche or keyword its based around which means better traffic, ranking and it might even become the “go-to” website for your niche (if applicable). One thing is for certain: if you use hyper local content you will have better success generating traffic and beating your competition. The more saturated the niche you’re in the more valuable using a tactic like long tail words are.

RE/Advantage builds and maintains Internet solutions for the Real Estate Industry. Our flagship products; Agent Central Max, Board Central, and IDX 3.0 all deliver powerful tools to the Real Estate Professional.

Comments (90)

Kathryn Maguire
GreatNorfolkHomes.com (757) 560-0881 - Chesapeake, VA
Serving Chesapeake, Norfolk, VA Beach

Hi Mark,


Great info.  It is easy to remember the longtail words for a website but blogging is another story.  Thanks for the reminder!

May 17, 2010 12:20 AM
Betsy Schuman Dodek
Washington Fine Properties - Washington DC Area Real Estate - Potomac, MD

Mark - Thanks for the reminder and helpful hints. I may contact you offline with some questions if that is okay.

May 17, 2010 12:20 AM
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

They do seem to work better, but you certainly have to keep the content coming.

May 17, 2010 02:14 AM
Brad Snyder
Sierra Vista Realty - Sierra Vista, AZ

Great information and time to look at my keywords again and focus on improving my web rankings.

Brad Snyder

May 17, 2010 02:22 AM
Bob Tettman

Thanks for the knowledgeable advice on longtail keywords Mark!  Now a question for you:  I have a "free" website with Keller Williams that can be found at http://homesgwinnettcountyga.yourkwagent.com/ . I have taken considerable time and effort to build the content on that site so that it targets " Gwinnett County homes for sale " (my local target area).  I have a more user friendly domain name (" www.HomeTeamGwinnett.com ") that I promote whenever possible that "points to" my Keller Williams site.  I gather from your post that instead of using a keyword phrase like " Gwinnett County homes for sale " I should be using a longtail keyword like, " Single family homes for sale in Suwanee, GA " or " Duluth, GA homes with a basement currently for sale ".  Is that the idea?  And...   if I include longtail keyword phrases in replies to blog posts, will they show up and get ranked by the search engines?   Bob Tettman  :-) 678-542-1386  

May 17, 2010 02:30 AM
Ben Yost - 303-587-4297
First Time Home Buyer, Mortgage Rates, Pre-Approval - Denver, CO
FHA, VA, Conventional - Mortgage Loans in De

How True!

If you don't get this tip and live it- you will never rank and get traffic. Pretty simple.

If you really want to go nuts- target a Subdivision or area of town and Create one Blog or website centered around those 2-5 long tailed keywords- that are relevant to that area.

Like: Piney creek subdivision homes for sale; Piney Creek Centennial CO Homes for Sale ect...

By Having one totally optimized Blog or Website with Title: Meta Tags; URL and content centered around just those keywords, You can't help but get to page one and get traffic. (use active Rain to Link back to the site with Anchor Text).

This is the difference between those who "Blog" and those who actually "get leads", from their efforts.

If you read my Blog Posts in Active Rain you will notice they are all about "Denver Mortgage". There is a Reason for this.

Good Post, Mark.

May 17, 2010 03:26 AM
Terry McCarley
Coastal Real Estate - Cape Coral FL - Cape Coral, FL

Thanks for the excellent tips!

May 17, 2010 03:29 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Good information.  This really works and has been working well for me.

May 17, 2010 04:14 AM
Cliff Kavanaugh
Keller Williams Realty of Charlottesville Virginia - Charlottesville, VA
ck@kw.com - 434-466-5128 - www.CvilleHomeSearch.com

I appreciate the information on this post, however I would have love to have seen more examples to illustrate the point in a more clear way

May 17, 2010 05:12 AM
Anne Edwards Johnson
JPAR Real Estate - Austin, TX
Austin Realtor | HookemhomesATX (512)917-5260


Great information -- I too need for you to visit my web site and offer any advice you may have to improve quality.  I think there may be a slight problem, in that it is a RE/MAX template and I have found I have limited ability to work with it. 


Thank you,

Anne in Austin


May 17, 2010 05:30 AM
Richard Dolbeare
Inactive - Wailuku, HI
Living the Hawaii Lifestyle

That's good advice to pass along.  It's not realistic for an agent to plan on being in the top 10 Google search results for something as broad as, say, "Hawaii real estate".  Something like "Halemalu homes" is another matter.


May 17, 2010 06:46 AM
Matthew Bartlett
Corcoran Global Living - Hill Top Team DRE Lic. #01353034 - Glendora, CA

Thanks for the information! Any helpful hints are always welcome.

May 17, 2010 02:08 PM
anna topolinsky
Images staged with flair - Saint Catharines, ON

mazing information, I am in the process of having my website put together and I am so glad to have found all this advice before I start adding my info.. Thanks.

May 17, 2010 04:37 PM
Agnes Pau
Re/Max - Sabre Realty - Coquitlam, BC

Thanks for the tip!

May 17, 2010 08:27 PM
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

Mark ... AR University SEO Blog Training today went into great detail about all of this .. it was an awesome class!

May 18, 2010 08:15 AM
Cari Anderson
Danville, CA

Mark: I'm still working on my Long Tail-ese. It's definitely both an art and a science. Thank you for the post and info!

May 18, 2010 08:55 AM
Brent Wells
The LivingWell Team - Prosper, TX
Real Estate Broker serving all of North DFW

Long-Tailed keywords work wonders if you are comfortable with the concept behind them.  The internet trends in marketing and searching techniques change very quickly.  It seems like just yesterday that everyone was trying to get the SEO tuning to give them the highest rank on the organic google results.  Now we are all focused on hyper-local results.  Its better to dominate the micro search results than be lost in the macro search results...


Yes, I have my geek on today, thanks for a good article.

May 18, 2010 10:21 AM
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

I've started using these for my staging business and already have seen an increase in traffic to my site.  Thanks for the reminder to keep on keepin' on.

May 23, 2010 01:50 PM
Sherry Davidson
Davidson Realty, Inc. - Saint Augustine, FL

Our company has just started working hard on this! Great post, thanks!

Peyton Davidson, VP of Marketing & Social Media

May 24, 2010 05:26 AM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Finally! A clear and simple explanation of long tail keywords. Thanks!

Jul 20, 2010 02:53 PM