Does Home Staging have a Personality?

By
Home Stager with GreenApple Staging & Images, Calgary Staging & Photography

If every home has a personality, so does every professional Home Stager.

In a pre-market home selling consultation, most Home Stagers are likely to give fairly similar advice -- de-clutter, de-personalize, update and clean, clean, clean.

In executing a Staging, the specifics of a plan are going to get somewhat more subjective. While the intended goal may be similar -- such as, open up the space or highlight the fireplace -- how that is accomplished, (I have observed), will reflect the style of that particular Stager.

Yes, there can be more than one right answer!

My approach as a Home Stager in Calgary, Alberta, tends to emphasize the lightening and brightening of the space, and to inject some happy, cheerful feelings through pattern and color.

In a recent staging that GreenApple did in Calgary, Alberta, I found the paint color in the home to be very heavy, dark and kind of depressing. Of course, I expressed that to the home owner, and for their various reasons, they chose not to repaint. It wouldn't have been my first choice, but we still set out to do our best with the space.

Living Room BeforeLiving Room After

Living Room After 2

 

Dining Room BeforeDining Room After

Kitchen After

Usually I get inspired by something in the space that leads me to a color plan. In this property, I just wanted to inject lots of exuberant colors and a sense of fun! The polka dot dishes were just the thing (there are matching plates on the table).

The mirror in the living room was strategically placed to bounce some of that south facing sunshine around and brighten things up.

While my plan is unique to each property that we do, I am finding a theme in my approach. Where some Home Stagers employ a really sophisticated-sleek look, I aim for a feeling of happiness on top of the polish. And we are happy to say that it has worked positively for the properties that we have had the opportunity to stage!

 

 

Posted by

Deena Cottingham

GreenApple Staging & Images
Serving Calgary and Okotoks, Alberta

©GreenApple Staging & Images, 2010
All information is copyrighted and may not be used, borrowed or copied without written permission.

Comments (16)

Melinda (Mel) Peterson
Grants Pass, OR - Bend, OR
The Blessed Realtor - ABR, CRS

Deena ~ I love the fun colors.  It makes the space look bright and cheerful! 

Feb 01, 2010 03:57 PM
Stephanie Reynolds
Integrity First Financial Group, Inc. - Santee, CA
East County San Diego Homes 619-838-4408

Deena-you did a great job in this home! It looks beautiful, even with the wall color! You picked out some great stuff to make it bright and cheery. Love your apples on the table!

Feb 01, 2010 04:00 PM
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

I love the picture window and the mirror placement is perfect. I even like the wall color now that you've perked the place up!

c'mon, move to albuquerque and fix up my houses.

Feb 01, 2010 06:14 PM
Tanya Nouwens
RE/MAX ROYAL (JORDAN) INC. / Tanya Nouwens Inc. www.readysetsold.ca - Montreal West Island, QC
Montreal Real Estate Broker & Stager

Gorgeous, Deena!  I too love injecting colour into the spaces I stage.  I never thought of it before as injecting "feelings of happiness", more in terms of injecting "life," but that's exactly what it does.  Great work. -- Tanya in Montreal

Feb 01, 2010 09:48 PM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

It feels like a very happy place.  I love the infusion of color and the contemporary style you used. I'm sure the buyers will love it too.

Congratulations. Your home staging is being featured in the group Staging Before & After Pictures.

Kathy

Feb 01, 2010 10:16 PM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

I would imagine that if stagers were interviewed like Realtors are personality would play a large part in who gets chosen if the work looked comparable.

Feb 01, 2010 10:46 PM
Deena Cottingham
GreenApple Staging & Images, Calgary Staging & Photography - Calgary, AB
Home Stager & Photographer

Thanks for your visits and comments!

Thanks Melinda and Stephanie for your encouraging feedback! This home needed some cheering up!

Rich - I'd love to fix up your homes for you!

Hi Tanya - But color does feel happier, doesn't it?

Kathy - Wow, thank you for the feature. That's a great compliment coming from you!

Hi Bill - yes, you're right. There probably is a better fit between a Stager and Home Owner. Maybe more appropriately, between a Stager and a Home!

Feb 02, 2010 11:59 AM
Anonymous
Deb Landy

The place shows beautifully and does have a fun personality to it, without being too personal.  Well done!  Keep your photos handy for future clients to see. 

Feb 02, 2010 01:51 PM
#8
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

I love the colors and the fun factor....it looks chic and hip!!  GREAT staging!

Feb 02, 2010 05:17 PM
Karen Dembsky
Peachtree Home Staging LLC, Home Staging in Atlanta, GA - Peachtree City, GA
Atlanta Home Staging

Love the color Deena!  fantastic presentation, you are a pro!

Feb 02, 2010 10:57 PM
Debra Valentine
Designing Details ~ Staging & Design, LLC - Bountiful, UT
Utah Home Staging for, Bountiful, Salt Lake & Surrounding Areas

Deena: Even though you did not get the new paint job you wanted, it turned out bright and beautiful and just perfect for this home.

Feb 03, 2010 03:53 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Deena, You did a wonderful job, I would have added lots of color myself.  It certainly brightens up the home and adds some energy.

Feb 03, 2010 10:44 AM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

I like what you did. There is absolutely nothing wrong with being happy, cheerful, exuberant, and fun!

Feb 04, 2010 01:41 PM
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Deena, I love it! It looks sophisticated yet cheerful and livable.

Feb 05, 2010 02:03 AM
Mary Lou Teague
HOME STYLE AND STAGING LLC - Knoxville, TN
Home Style and Staging Knoxville. TN

Where did you get the accessories ? The wall hanging are awesome where did you get them ???

Feb 05, 2010 11:42 PM
Not a real person
San Diego, CA

Just stopping by to invite you to the ActiveRain Super Bowl Party. Stop by if you get a chance. Geaux Saints!

Feb 07, 2010 06:19 AM

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