Rainbow Chard at Santa Barbara's Farmers Market
Personal branding for luxury real estate marketing professionals is all about consistently showing your true colors to your ideal target market. By clearly articulating your true colors, that is, who you are and what you stand for, through your brand identity, you will accelerate the pace of attracting more ideal clients. The more matches you make the more money you make. It is that simple!
Your ideal clients are looking for you just as much as you are looking for them! But, how will they recognize you if your website and your collateral material look the same as many others? Do your colors simply blend in when you need to blend out! If so, it is time for you to do the personal branding “two-step”
Step One
The first step in accelerating the matchmaking process between you and your ideal clients is to identity your own true colors for yourself. You may know yourself well, implicitly. But, you are invisible to your ideal clients unless you express yourself explicitly. Most luxury real estate marketing professionals have a vague idea of their own unique promise of value. This represents a tremendous competitive advantage for those who not only are certain of themselves but who also can express their true colors clearly to others.
Step Two
The second step is defining, with crystal clarity, exactly who your ideal clients are? This step is extremely important. You need to know what kind of people you like to work from a personality standpoint and also a business perspective, i.e., how they behave in the process of buying or selling luxury real estate. You also need to understand their needs, their biggest challenges and what is most pressing on their minds.
Once you have done the personal branding two step process, you need to express your authentic brand identity. This includes communicating your marketing message in such a way that they quickly grasp that you represent the answers to their prayers. Show your true colors to your ideal clients often and your will not only experience more matches, but you will also make more money, faster.
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