WHO will save REAL ESTATE?

Industry Observer

WHO will save the REAL ESTATE MARKET? 
Inspired by Seth Godin's blog of 2-2-10:   READ THE FULL BLOG ARTICLE 

Marketing Genius Seth Godin wonders in a recent blog post...

Why do we want somebody to "SAVE" what is already gone ?    

He notes that core consumer demands will survive in any valid market.  The "status quo" method of delivery may pass away, but the 'market' may not need saving at all.  Why, then - he wonders - do we try to hang on to the "way things were" when it would be smarter to move forward and embrace the future?

"Who will save us..." & "What means save?"    "If by 'save' you mean "what will keep things just as they are?" then the answer is nothing... it's over..."  "...We need to get past this idea of saving, because the status quo is leaving the building, and quickly. "

Not just in print of course, but in your industry too (*).

Then he concludes with this thought:

Every revolution destroys the average middle first and most savagely (*) 

If you want to know who will save real estate, then ask yourself who will save the joy of owning a piece of ground, decorating a home in a personal way, or burning a paid off mortgage...  Don't worry.  In this sense, real estate does not need saving.... Actually, it is precisely at moments like this recent recession that the American Dream has always risen above temporary circumstances.  As the National Association of Realtors Says in a reverent credo, "UNDER ALL IS THE LAND".  With tax credits, low prices, and great interest rates - we can even help people increase tenfold these basic enjoyments of real estate - precisely because we don't need to spend a lot of time on the 'saving' part.  

So, my questions to Toledo Realtors are:    Are you trying to save the status quo instead of moving forward?   How will you steer clear of being one of the "average and middle" in the coming market recovery?

And my advice... Stop waiting for "SOMEBODY" to save real estate.   

Hundreds of homes are still selling every month.  What if all you have to do is find those hardy souls who want to buy or sell houses?  What if you can build a vital and growing and profitable business by simply doing a good job helping them?    The Bottom Line?  More visible agents sell more homes!  Don't be one the middle market agents who gets destroyed by the market revolution.  OVER TWENTY THOUSAND homes watch HomeFinder Channel 100 per month.  Other THOUSANDS visit www.HomeFinder100.com each month.  At HomeFinder Channel 100, you can reach them economically and powerfully as a participating, sponsoring, or featured agent.  The cost is less than the cost of print or mail!   

IF you are ready to step up, evolve... then we can help you with that! 
HomeFinder Channel 100 News Nuggets ~ Changes Is In The Wind: 

HomeFinder Channel 100 to assist Toledo Board of Realtors with Launch of  Consumer Ad Campaign ~ ONLINE + ON TV.  Details coming soon.

Several Market Leading Agents tell us they are cutting budgets for EVERY other expense category, but increasing use of HomeFinder Channel 100.   Find Out Why!  

Some HomeFinder Channel 100 "FEATURED AGENTS" TO BE IN FREE TV COMMERCIALS:  Find Out Why Fred Borgerson, Pamela Strassner, Tammy Frye, & Jack Schroeder choose to put all client listings ONLINE + ON TV at HomeFinder Channel 100! Learn More

Recent meeting with TIM BRADLEY at BRADLEY AUCTIONS LLC could break new ground in Toledo real estate marketing, make a SIGNIFICANT IMPACT on local Real Estate Auction Market, and BENEFIT OUR COMMUNITY IN A BIG WAY! Stay Tuned!      


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     Provide the best real estate marketing platform in Greater Toledo by making television
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      buyers and sellers to hope again.  We will increase ONLINE + ON TV visibility for sellers,
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      Our marketing services will help Real Estate Agents practice "Green Marketing" by   
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Let's Do This together! 

Lonn Dugan, Real Estate Manager
HomeFinder Channel 100
Buckeye CableSystem

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Comments (3)

Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

It is precisely this way of thinking - reinvent yourself - that has helped us survive this challenging market. Those who haven't are struggling or are gone. The future is ahead of us - the past is gone. Don't look back!

Feb 04, 2010 01:39 AM
Tony Cordi
Tony Cordi, Broker (Beachtime Realty) - Hermosa Beach, CA

Well done Lonn...

Feb 04, 2010 02:28 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I didn't realize we needed saving. This seems more appropriate for a year ago or so when everyone was looking for someone to blame.  Why does everyone hold on Seth's every word?

Feb 20, 2010 04:11 AM