Selling Success in a Tough Market

By
Real Estate Agent with Jack White Real Estate 15598

Selling Tips for Success in a Tough Market

When the housing market is less than kind to a seller and you have to sell, it is time to outsmart your competition. Of course you want the best possible price, but may have to sell in a hurry, especially if the mortgage has become a burden, or the moving day is marked on the calendar.

 The key to success is to make your house the most attractive deal without giving away too much.

 Here are suggestions how to make your home more attractive and sweeten the deal to generate extra interest in your home:

•·         Price it right, don't be greedy.  Your want to put your house IN the market, not ON the market. Your real estate agent will be your key ally in determining the price range in which your home will likely sell. Don't be greedy. 

•·         Use a knowledgeable, seasoned real estate professional.  A veteran has already been through price wars, knows how to handle tough situations and stays calm when nerves are frayed and emotions run high. You will need that person to guide you to the finish line: signing the deed transfer at the title company.

•·         Have your home inspected by a professional home inspector and heating system inspector (perhaps a pest and roof inspector, too) before listing the house - and then take care of health, life, and safety repairs.  Buyers won't have excuses not to buy.

•·         Stage your home -  be critical about how the house might look to a prospective buyer.  A professional stager can transform an empty or cluttered house into a welcoming home. 

•·         Don't move out before it sells - or if you have to - be sure the house is staged and a buyer can see and feel how nice a home this is. Not everyone has the ability to "imagine" what the house might look like when it is lived in. 

•·         Be willing to pay at least some of the closing costs for the buyer. A buyer may be able to handle the monthly  mortgage payment, but is strapped for cash and may need your help. Help the buyer, and sell your house. 

•·         Give your agent copies of all improvements, inspections, or guarantees for items like a new roof, furnace, or hot water tank. 

•·         Ensure that your agent markets your home on at least eight to ten Internet sites, including Craig's List and Backpage. 

•·         Consider offering your agent a higher than the commonly paid fee. Don't ask your agent to cut the commission, you wouldn't think of asking your doctor or lawyer to do so. Your agent works hard and has expenses and only gets paid when the house sells. Consider offering a success bonus to your agent. 

•·         Keep your house in ready-to-show condition at all times. Do not require a 24-hour notice. You want to make showing your home as easy as possible.  Don't lose a prospective buyer. 

•·         Focus on curb appeal and making a good first impression. You will not get a second chance. 

•·         Be open to negotiate on personal items like appliances, lawn mowers, snow blowers, and the like. 

•·         Take your first offer seriously, even if it is lower than what you expected or thought you were willing to accept.  A second offer might not come along for a long time. Your seasoned agent will negotiate a contract that you can live with and that will get your house SOLD.

Now call your agent and get going today!

Posted by

Marianne 907-529-6602

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selling a home
selling your home
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Rainmaker
153,060
Mary Lockman
Windermere Real Estate Methow Valley - Winthrop, WA
Methow Valley Real Estate

Oh this is a great idea, to take your knowledge and educate the general public.  You think just the way I do. I thought I was reading a script from my listing presentation. Don't get greedy, good mantra in all things.

Feb 04, 2010 10:03 AM #1
Rainer
100,267
Marianne Grant, Realtor
Jack White Real Estate - Anchorage, AK
CRS 907-529-6602

Hi Mary,

..once a teacher - always a teacher..:) How do you like the part about increasing the agent's fee?? Good to hear from you. Much success in 2010! Marianne

Feb 04, 2010 10:12 AM #2
Rainmaker
126,381
David Dee
RMX REALTY - Alhambra, CA
Real Estate - San Gabriel Valley (L.A.) & N. Orang

From the desk of David Dee,

Marianne, great list of items to keep in mind when listing properties.

Feb 05, 2010 04:34 PM #3
Rainer
100,267
Marianne Grant, Realtor
Jack White Real Estate - Anchorage, AK
CRS 907-529-6602
Hi David, hope the list is helpful for others. Thank you for your continued support of my posts. Marianne
Feb 05, 2010 05:32 PM #4
Rainmaker
97,545
Kathie Burby
Coldwell Banker Mother Lode Real Estate - Sonora, CA
REALTOR, SFR, Tuolumne County Real Estate Guide

Marianne - This is definitely sound advice and very well written. Lets hope it hits the mark with sellers. Great job - I like the part about increasing the agents fee! LOL

Feb 11, 2010 06:26 AM #5
Rainer
100,267
Marianne Grant, Realtor
Jack White Real Estate - Anchorage, AK
CRS 907-529-6602

Kathie, Yeah, well, increasing the agent's fee is a great idea that does not go over with sellers that well, does it? I have not ever had the guts to ask for a higher fee, even when I do things for the seller that go far beyond the normal realm of duties. But then I get glowing recommendations that make me happiiiii.  Have fun this year, Kathie, and lots of success.

Feb 16, 2010 04:53 PM #6
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Rainer
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Marianne Grant, Realtor

CRS 907-529-6602
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