"When the going get tough, the tough get going."
That sums up nicely the attitude agents need in this market. We need to take a different approach than we've used in the past. The days of putting the listing in MLS, having an open house and putting a small in the paper are behind us.
A good agent knows that buyers are coming from different sources than they were even a year ago. Specifically, the two biggest sources of buyers are from:
1) The Internet
2) Other agents in the marketplace.
The latest study by the National Association of Realtors states that almost 80% of buyers utilized the Internet to find their new home. We can't ignore those statistics. That's why it's critical to have a huge presence on the web. Banner ads, pay per click, property insertions, links from related sites, presence on retail sites like Realtor.com, homes.com, etc. are absolutely critical if we want to satisfy the sellers with a quick sale.
Since July of 2005, agents must disclose their relationship with buyers and sellers. Buyers have become a lot savvier recently. You'll find that most of the buyers out there are working with a buyer's agent. The reason is simple - the buyer's agent will be looking out for the buyer's best interest and will negotiate the best price and terms for their client. As a result of this, much of my marketing effort MUST be geared towards the brokers and agents. In fact, there is an 85% chance that your home will be sold to a buyer that is represented by buyers agent.
I'd love to share more thoughts with you. Give me a call at 508-947-3178 or write me at paul@SoldByPaul.com.
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