I had a conversation with a colleague that I respect greatly today, Gary Miljour with Sunstreet Mortgage. Many of you know Gary, most days that I log into AR, Gary is there in the upper right corner staring at me. One of the reasons I respect Gary is because, even though he is a loan officer today, he is a former escrow officer. The fact that he was in the escrow world gives him a unique perspective on a Real Estate transaction. It also means that he understands what I go through on a daily basis as a title rep.
Gary responded to an earlier post of mine where I interviewed my 11 month old son Alejandro. The post was about social media and some of the challenges I face with getting my clients to understand its importance. Gary replied, in short: "I love social media, but I do not think I would ever divorce myself, from traditional print media, facetime, phone sales, pop bys and many other tools that work in conjunction with social media"
I understand where Gary is coming from, he has a business plan that is working for him, and as an excellent loan officer, Gary also has an established clientele.
When I discuss social media with my clients I try to get them to understand that typical marketing: print, phone, trade shows etc.. (outbound marketing techniques) are becoming less effective. They are becoming less effective for many reasons, one of them being social media. While I was responding to Gary's comment I was reminded of a 2008 60 Minutes segment I saw about the Mellennials. Below.
The Mellennials are defined as Generation Y or "Generation Next". There were approximately 80 Million of them born between 1980 and 1995 and are beginning to enter the workforce in huge numbers.
"The Millennial Generation, like other generations has been shaped by the events, and trends of its time. The rise of instant communication technologies made possible through use of the internet, such as email, texting, and IM and new media used through websites like YouTube and social networking sites like Facebook, Myspace, and Twitter, may explain the Millennials' reputation for being somewhat peer-oriented due to easier facilitation of communication through technology.......To better understand this mindset, many large firms are currently studying this conflict and are trying to devise new programs to help older employees understand Millennials, while at the same time making Millennials more comfortable. For example, Goldman Sachs conducts training programs that use actors to portray Millennials who assertively seek more feedback, responsibility, and involvement in decision making." Wikipedia
What do you think , will typical marketing work to attract someone that is buried in a laptop, ipod, FB, Twitter etc.. and values friendship more than work?