Does An Ad in the Newspaper Rent Houses?

Property Manager with HomePointe Property Management, CRMC 00691121

Over the years we have cut back quite a bit on our print advertising for rentals.  In fact, at HomePointe Property Management in the greater Sacramento Area we take out a full page ad in the Sacramento Bee on Saturdays only.

We are currently doing a market study to determine what the return is.  Our preliminary results show that people are reading our ads in the Sacramento Bee Real Estate Rental Section.

I will report the final results of our study in later this month. 

You can access the next blog here.

Posted by

Robert A. Machado, CPM, MPM

HomePointe Property Management

Sacramento, Yolo, El Dorado, and Placer Counties

We manage residential and commercial property.

916-429-1205 x 105


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James Lyon
Vista Pacific Realty - Sacramento, CA

That will be good information and I look forward to the follow up results.

Feb 06, 2010 04:05 PM #14
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Robert - I'm going to continue watching this blog, to see what results you come up with.  I think many folks are still more newspaper ad oriented than we realize.

Feb 07, 2010 12:34 AM #15
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

Am I seeing double double double? Did James Lyon really hit the submit button 14 times?

I suspect more tenants than home buyers are looking for homes in the newspaper. Especially since the entire real estate section of the Sacramento Bee seems to be devoted to rentals ever since all the major real estate companies stopped advertising. Plus, it's so easy to find homes to buy online and not so easy to find homes to rent.

Feb 07, 2010 06:12 AM #16
Robert Machado
HomePointe Property Management, CRMC - Sacramento, CA
CPM MPM - Property Manager and Property Management

Elizabeth:  I thinks James burped!  I was going to delete them but it made me laugh.  We are noting that some tenants do not have computers!  But, it is just as easy to find rentals online as it is to find houses to buy.

Feb 07, 2010 07:55 AM #17
Juliet Johnson
Vizzitopia - St Johns, FL
Jacksonville Social Media Marketing

Yes, Elizabeth, you're right.  My favorite sites like Trulia, still doesn't take rental listings.  Restraint of trade, I call it!! LOL

We find most of our tenants from Craigs List and the rest come from the signs.  We don't bother to spend money on newspaper advertising at all.

Feb 07, 2010 12:13 PM #18
Tracy Lee Parker


We get alot of tenants from and craigslist. I agree with Myrl though, I think alot of people still look at newspapers.

Feb 09, 2010 03:18 AM #19


Tenants come from Hot Pads on occasion and Craigslist 99% of the time in metro San Diego. In my experience, print ads usually draw in an older demographic.

Feb 09, 2010 03:29 AM #20
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease


We get about half from our FMLS info (co-oping agents) and the other half from a variety of sources, such as sign (KISS), and internet.  

What's awesome is we are now getting requests from tenants who found us from our AR listing and neighborhood posts!

We don't do any print advertising, as a huge majority of our executive lease tenants use the internet. 

All the best, Michelle

Feb 09, 2010 06:11 AM #21
Leslie Prest
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ - Payson, AZ
Owner, Assoc. Broker, Prest Realty, Payson,

We've cut back on the newspaper. I would love to cut it OUT, as they charge high rates, but in our area, I'm not sure its wise.

Feb 10, 2010 03:29 AM #22
Michael Delaware
North Sky Realty LLC - Battle Creek, MI

I find a get a lot my calls from an ad in the newspaper.  I rent single family homes.  2 I own, and 2 I manage for a friend.  Recently I have found I get a better quality tenant by just putting a sign in the yard with my phone number on it and a red arrow that reads 'For Rent'. 

Feb 10, 2010 04:45 AM #23
Nathan Reeder
Reeder Companies LLC - Hammond, IN

We manage over 100 units in the Chicagoland market (Northwest Indiana) and another 175 in the South Bend, IN market.  Near Chicago we can advertise strictly on CL via  Postlets creates a very nice ad that automatically post to Hotpads, Yahoo, Google Base, and Facebook.  We also advertise on Realrentals has recently changed their format and we are thinking about leaving them.  We received leads from online only advertising throughout the holiday season.  I have put ads in the paper one week since Nov 1, 2009.  We have leased 14 units since Nov 1.  We only advertise print when we need an extra push.  The beginning of the month is a good time for us. 

The South Bend properties do advertise in the newspaper and forrent magazine.  They get some leads off the internet, but traditional works best in that market. 

Feb 10, 2010 09:46 AM #24
Diane Rice
Rice Prprty Mgmnt & Rlty, LLC, South Holland, IL - Lansing, IL

Newspaper ads will draw many callers.... but most of them that call only do NOT pan out because they have an image projected in their minds and lack the details shown from our online presences.  We have found it to be a waste of money on the whole.

Thanks for asking the question Robert, and all of us here in Property Management look forward to hearing about the results of your study.

Feb 12, 2010 12:14 AM #25
Robert Machado
HomePointe Property Management, CRMC - Sacramento, CA
CPM MPM - Property Manager and Property Management

We should have something to share by the end of February.

Feb 12, 2010 05:59 AM #26
Dave Kinkade
Home Locators Property Management Tampa Florida - Tampa, FL

We were spending roughly $3,000 every month on newspaper advertising here in Tampa.  After a great deal of debate, we cut the cord on newspaper advertisement and haven't noticed any reduction in our business.  The three primary things we do to get new tenants:

1. We decided to invest in our website and automated as much of our listings as possible.

2. Disciplined and regular posting of our properties on craigslist (Just like trying to 'time' the stock market, if you don't do it at regular pre-determined intervals you will not enjoy consistent results.)

3. NETWORKING!  Of the 70+ leases we do each month, roughly 30% of our applicants are referred by friends or other real estate agents.  Because we don't compete with sales agents, many of them will refer renters to us directly. 


Personally, I don't think people these days care about words.  They demand content.  They want lots of photos and video so they can shop from home.  If you don't change with the demands of today's customers, you are in danger of losing your market relevance. 

Feb 16, 2010 04:50 AM #27
Robert Machado
HomePointe Property Management, CRMC - Sacramento, CA
CPM MPM - Property Manager and Property Management

Dave,  I agree, you have to keep up.  This includes checking and rechecking all avenues that might achieve results.

Feb 16, 2010 11:38 AM #28
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