Special offer

Exploiting the SEO Power of Feeds

Services for Real Estate Pros with BlogEasy for Real Estate Agents

the linking puzzle
One of the often overlooked features of blogs is their ability to create an RSS feed that you can add to another web page or blog. This applies to AR blogs, as well as others such as Wordpress, Blogger, etc.

For example, if you have a Wordpress blog the blog itself automatically creates a "feed" which lists your last few posts. You can then take the simple code for that feed from Blog A and put it in the sidebar of Blog B.

That creates links pointing from Blog B back to Blog A. For example, here's a page where I have added three feeds - one of them my AR feed.

Why would you want to do that?

As always with SEO (Search Engine Optimization) there are two reasons. First, it gives your blog content exposure to more potential readers. If Blog B gets more traffic than Blog A, this might be a way to drive some traffic to Blog A.

The other advantage is that it creates more search engine exposure. I have always been impressed by the way Google picks up links in the sidebar of Wordpress blogs. This is probably because they assume the sidebar content is more attention-worthy since it appears on every page of your blog.

This was reinforced by a post I did last night about a new product we are just developing for real estate blogs called "BlogEasy SuperLinks". I created a short description of the program last night around 10pm, and posted it in four different blogs.

This morning at 8 am I checked Google to see if they had spidered any of these posts. I did a search for "BlogEasy SuperLink" - a term which did not exist until about 10pm last night.

Sure enough, Google had spidered four different entries and had picked up a fifth too - in less than 12 hours. It was the fifth entry that was most interesting. It was from the sidebar on another blog running the RSS feed from one of the original posts.

This may not seem like a big deal to most people. But the fact is, every little bit helps, and this technique is surprisingly simple.

Glenn Roberts
Retired - Seattle, WA

As I try to learn more about SEO and how to improve mine, I get more convinced that my age and abilities will always have me a few steps further behind every day. On the other hand, if I don't do something, I will be behinder.

Feb 07, 2010 12:10 AM
Rick Hendershot
BlogEasy for Real Estate Agents - International, IT

Hi Glen. I'm convinced the "technology gap" has very little to do with failing abilities and misfiring synapses that come with age. A couple of weeks ago I upgraded our cell phones to a Blackberry for me and an iPhone for my wife. My son - who will be 40 this year and has been a Blackberry fanatic for a long time - commented, "Well, in 5 minutes you've just just erased the five year technology gap between us and jumped ahead of me."

Of course that's only partially true. He still knows a lot more about the BB than I do. But on the other hand I do a fair bit of web programming and he doesn't, so we're about even.

Feb 07, 2010 12:19 AM
Coldwell Banker Cutting Edge
Coldwell Banker Cutting Edge - Grants Pass, OR
"Your Proactive, Trusted Real Estate Advisor"

That is a very big deal in my eyes as the more it is on the net the better you are.  Sounds like you are very in tune with all this stuff and I appreciate you post cause I am trying to figure it all out right now.

Nice work!

Feb 07, 2010 01:55 AM
San Antonio Texas New Homes for Sale
www.sanantoniotexasnewhomesforsale.com - San Antonio, TX
Berkshire Hathaway HomeServices Hill Country

Gee...always learning thanks for this information

Feb 07, 2010 08:45 AM
Rick Hendershot
BlogEasy for Real Estate Agents - International, IT

@Clason - Thanks for the comment - Good luck figuring it out.

@Robert - You're welcome. Thanks for the comment.

Feb 08, 2010 12:15 AM
James A. Browning
Browning Real Estate School/REO Institute - International, IT
MRE REOCertified(R) SSCertified

Hello Rick, please join our group on linkedin, REO Institute. We value your opinions and comments on your local market conditions. Thanks James

Feb 29, 2012 02:54 PM