For example, if you have a Wordpress blog the blog itself automatically creates a "feed" which lists your last few posts. You can then take the simple code for that feed from Blog A and put it in the sidebar of Blog B.
That creates links pointing from Blog B back to Blog A. For example, here's a page where I have added three feeds - one of them my AR feed.
Why would you want to do that?
As always with SEO (Search Engine Optimization) there are two reasons. First, it gives your blog content exposure to more potential readers. If Blog B gets more traffic than Blog A, this might be a way to drive some traffic to Blog A.
The other advantage is that it creates more search engine exposure. I have always been impressed by the way Google picks up links in the sidebar of Wordpress blogs. This is probably because they assume the sidebar content is more attention-worthy since it appears on every page of your blog.
This was reinforced by a post I did last night about a new product we are just developing for real estate blogs called "BlogEasy SuperLinks". I created a short description of the program last night around 10pm, and posted it in four different blogs.
This morning at 8 am I checked Google to see if they had spidered any of these posts. I did a search for "BlogEasy SuperLink" - a term which did not exist until about 10pm last night.
Sure enough, Google had spidered four different entries and had picked up a fifth too - in less than 12 hours. It was the fifth entry that was most interesting. It was from the sidebar on another blog running the RSS feed from one of the original posts.
This may not seem like a big deal to most people. But the fact is, every little bit helps, and this technique is surprisingly simple.
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