Lessons from a Successful Blogger

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This is not Matt Mullenweg
Matt Mullenweg is one of the most successful bloggers on the web. He is one of PC World’s Top 50 People on the Web, Inc.com’s 30 under 30, and Business Week’s 25 Most Influential People on the Web.

His blog is at http://ma.tt - Yes, that's right, it is not a .com and it is very easy to remember. The blog itself has been called various things over the years - PhotoMatt, The World of Matt Mullenweg, and now (apparently) The World of Matt, and it is currently a PR8.

Matt's analysis of his blogging activity 2002-2009 is informative. Here are some points worth noting:

1. Of his Top 10 posts for 2009, 4 were photo "galleries". Conclusion: people like to see photos in blog posts. (Yes, I know, he's a photography guy, so you would expect that.)

2. Number of posts for 2004-2009: 1,108, 703, 340, 360, 314, 182. Conclusion: post often, but once you're established frequency is probably not as important.

3. Average number of words in his posts (2004-2009) - 49, 43, 65, 56, 48, 80. Matt concludes from the increase in length in 2009 (80 words) that his posts are getting "meatier". Conclusion: At least one successful blogger writes pretty short posts. So why do the rest of us think we have to write a 500 word essay every time we make a blog post?

4. In the same time period his average number of comments/post have steadily gone up from 5 to 23.

5. He has a core of very faithful readers (including "Mom") who he corresponds with by email every 1-3 days. As he says, "Email is my most frequently used social network." Conclusion: Online social interaction, as well as blog readership can be greatly enhanced by regular communication with key individuals.

There's more, but this post is already way too long.

Comments (4)

Darren Revell
Keller Williams Realty Temecula Valley - Temecula, CA

Thank you for the information.  Great to know.  Hopefully I will be able to get noticed on my blog as well. 

Feb 08, 2010 01:12 AM
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Very interesting post, thanks for the info, I will be checking into his stuff further, anything to help the cause

Feb 08, 2010 02:49 AM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Rick ~ Very interesting.  A PR8 - wow! Truth be told I couldn't exactly figure out what the blog was about.  And I'm bowled over by the 8.  Something to ponder / try to figure out. Personally I have nothing against long posts (and yours was by no means too long by the way).


Feb 08, 2010 12:47 PM
James A. Browning
Browning Real Estate School/REO Institute - International, IT
MRE REOCertified(R) SSCertified

Hello, I would like to invite you to our group on LinkedIn, ‘REO Institute’. We value your comments about your real estate market; please share your information with our group. I have been in real estate for 27 years and I love to give back to the Industry, please join us. James A. Browning MRE

Apr 06, 2012 03:46 AM