Open House Ideas: Getting People Through the door Part II

By
Real Estate Agent with Call Realty

Open House Ideas: Getting People Through the door Part II

I received a number of questions from my last blog Open House Ideas: Getting People Through the door, so I'm taking a moment to address a few:

From  Noelle Hipke:

I have to ask...what are you spending on postage to do all these mailers?  Or are you just limiting yourself to a certain amount?

I generally spend about $50 - 75 on mailing out the invitations.  It may seem like a lot, but if I close one transaction from each open house, then it is money well spent.  We just simply include the cost in our marketing budget

From Tony Marriott, Associate Broker, CRP, CLHMS, CRB, CRS ~~ Phoenix Arizona:

Have you tried hiring someone to spin directional arrows yet?

No, I haven't tried that yet, but who know, it just might work!  If anyone else has tried this, the please let us know your results.

From Wendy Montoya, e-Pro, SRS, Realtor, Waco TX:

How many have you done this way and have any good leads or sales actually resulted from this yet?

I've held 3 open houses this way.  I haven't closed any transactions yet; however I have had 4 appointments.  One is with a listing that we are finalizing now and the other three are buyers who won't be ready to purchase for another month or two.  I've also added a bunch of people into my sphere.

From Danielle L. Paulson ~ REALTOR®:

In our current market do you do the same Open House Marketing for a repeat OH on the same home or just the very first OH? It seems like allot of work to do for the same home more than once.

I've only done this with the first open house held.  I haven't tried it yet for a second, although I think that it could still work.  Repetition is a key to effective marketing.

From Susan:

Have you tracked your progress on Saturday Open Houses?  Or What time the open houses work the best?

I haven't tried this yet on a Sunday, although I think that it would very well.  ON Saturday's, I generally do the open house from 1:00 - 4:00 or 5:00.  Most of my traffic comes in after 2:00.  My goal is to get an appointment on 25% of the individuals who come through the door and contact information on 75%.

From Lisa Ryan REALTOR, Princeton NJ :

I especially like the idea of targeting FSBO's and expireds.  Are these also move-up buyers or is this just an effort to meet and convert?

The FSBOs & Expireds are not necessarily move-ups.  Instead they are individuals that I am trying to get a listing from.  I had one individual who cam in and their listing had expired a few weeks earlier.  In front of me, he asked his wife why their Realtor hadn't invited anyone to an open house.  Unfortunately for me, they changed their mind about moving and I didn't get an appointment.

I'll update this again as more questions come in.  Also, please keep sending your ideas.  Open houses are a great, cheap way to get more leads.  Sure, they can be boring at times, but they can also be a tremendous way to grow your businesses.

Comments (6)

Dom Naidoo
Westside Properties - Venice, CA
Malibu to the Marina Real Estate
great idea! excellent post... I look forward to more very helpful information. Thanks again!
Jul 16, 2007 04:21 PM
William Collins
ERA Queen City Realty - Scotch Plains, NJ
Property and Asset Management

Scott,

Thanks for the follow up post. I like your style and format. I'll be watching for future posts.

 

Jul 16, 2007 04:26 PM
Michelle Ewing
Trademark Realtors - Riverside, CA
Riverside, CA
Thanks for some great ideas!  We're going to have to try this out.
Jul 16, 2007 04:55 PM
Christina Ethridge
The North Idaho Dream Team powered by SKE Realty Group - Coeur d'Alene, ID
I'm in - commenting so that I can following the posts and see new comments :D
Jul 17, 2007 02:52 PM
Danielle L. Paulson
Residential Property Management - Portland, OR
Prin Broker/Operations Manager

Thanks for the update on the post. Great idea to do this by the way.

Looking forward to reading new responses to the post.

 

Thanks again,

Danielle L. Paulson ~ Broker/REALTOR

 

Jul 17, 2007 08:59 PM
Ray Nellum
Envision Real Estate Group, LLC. - Fort Smith, AR
Fort Smith Real Estate

Scott,

Very good idea's with a great approach.  I would like to mention that I think your work ethic from what I've read is a great part of your success as well.  Good luck.

Jul 18, 2007 01:36 AM