How do we create value to clients, business contacts, friends, and associates? The answer is simple, there are many successful people however not many of much value. Stand outside the box, take advantage of all that is offered to amplify your value to the people in your network. Be valuable is defined as "having qualities worthy of respect, admiration, or esteem." You may all be thinking am I respected? admired? . In order to create respect and admiration among your piers is simply realizing that being valuable isn't being ordinary.
This gentlemen to our right is certainly not ordinary, but is he respected? There is a fine line I'm sure we would all agree. My thoughts on not being ordinary are more along the lines of "going the extra mile to stand out by marketing, continuing to stay knowledgable in your industry, being reliable (a qualtiy sad to say, most dont have), offering solutions to help grow business's, networking, and realize you must give in order to gain."
As a Mortgage Broker I immediately knew when I entered the business that I would not be like everyone else (my competition). How did I set my self outside the box? By staying open to opportunities that cross our desks, emails, and paths everyday. Opportunities such as active rain. We are lucky to be in a world where there is a constant stream of information consistently being sent to us, being able to take advantage of all of these opportunities and delegate your time is what gets difficult.
My system does exactly that "strive not to be a success, but rather to be of value". My main stream of business is referrals as many professionals would agree. However, when you get a referral it means you ARE of value to the individual that entrusted in you to take care of their client, friend, or family member. Creating value is being honest, being reliable, being punctual, understanding you must give in order to gain (if you want someone to help you grow your business, help grow theres as well). With all of this as well as taking advantage of all of the different "outside the box" ideas there are, you will undoubtably create respect, admiration, and esteem; You will be of value.