Five Reasons Why Property Owners Need to Use the MLS When Renting

By
Services for Real Estate Pros with SCV Leasing, Inc.

The ability to quickly rent out a home is part price, part condition, and part marketing.  Today, I want to focus on marketing.  Specifically, I want to focus on the Multiple Listing Service (MLS).

 

In most of the country the MLS is the go to source for marketing a property for rent.  However, in my market of Santa Clarita, California, there seems to be a small hesitation in the property owner’s mind as to the benefits of the MLS.  Here are my top five reasons for using he MLS.

 

  1. The MLS feeds Realtor.com, and Realtor.com in turn syndicates this information to many other top websites.  If you are not in the MLS, you are missing massive exposure.
  2. There are agents who are working with clients who may need to rent for a while.  These agents only have one option - the MLS.  If you are not on the MLS, they cannot find your rental.
  3. It is the standard of industry.  Why?  Because it works.  In our experience, homes in the MLS are rented two weeks quicker than those not in the MLS.
  4. The cost to be in the MLS is only about eight days rent.  If the home rents fourteen days quicker, you just made six days extra rent by being in the MLS.
  5. You would never buy or sell a home that was not in the MLS.  Treat your investment property with the same care and consideration.  If it is not in the MLS, it is not on the market.

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Scott Taylor is the principal property manager and co-owner of SCV Leasing in Santa Clarita, California. SCV Leasing serves Valencia, Stevenson Ranch, Newhall,  Santa Clarita,  Saugus,  Canyon Country, Fair Oaks Ranch,  Castaic, Sand Canyon, and Westridge with homes for rent, condos for rent, and property management services.

His experience as a rental property owner and as a property manager makes him the best choice for managing your rental. SCV Leasing's unsurpassed marketing plan puts renters in properties fast.  Mr. Taylor can be reached at scott@scvleasing.com.

Comments (4)

Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

In my market, the renter, not the landlord, pays the realtor fees so getting a landlord to list on MLS is a no brainer!

Feb 11, 2010 03:45 AM
Scott Taylor
SCV Leasing, Inc. - Santa Clarita, CA

Leah:  I only wish that were my case.  Here the owner needs to pay 2.5 to 3.0 percent for the listing.  Of course, that only pays out if another agent  leases the home.  If we lease the home, we do not double-dip the fee.

Feb 11, 2010 03:49 AM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

...feeding to Reator.com is unnecessary.  Posting attractive listings on Craigslist is the better/cheaper way to go.

Feb 11, 2010 04:11 AM
Scott Taylor
SCV Leasing, Inc. - Santa Clarita, CA

Wallace:  I agree that Craigslist is an effective tool.  In addition to the Craigslist, the use of the MLS allows persons from out of the area (often times out of state) to have greater access to the information.  in addition, the MLS would allow other real estate professionals to participate in the leasing of the property.

Feb 11, 2010 04:20 AM