I was inspired to write this blog by fellow stager Eva Rivera, after she kindly commented on the use of modern furniture in our recent projects. Some of you have been wondering if we ever use traditional furniture, to date we have not. Doing so would appeal to fewer potential buyers and limit the opportunity for maximizing the selling price. Keep in mind that we are located in a large urban metropolis and you can't swing a tape measure without hitting a modern building. Occasionally we do get the opportunity to stage more traditional homes.
Unless targeting a specific demographic, using transitional furniture is key when merchandising property. By transitional I mean neither contemporary nor traditional, but rather somewhere in between. While homes may be traditional in design the furnishings should be pleasing to both young and more mature buyers. This is the simplest and most effective way to create mass appeal.
Consider these shots of older, vacant homes from our portfolio using what I consider to be transitional pieces. Adding a hint of bold fabric or interesting furniture placement provided the edge needed to make these properties stand out and linger in the minds of a wide range of buyers.
Reveal Estate is a full service home staging company located in Vancouver, British Columbia.
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