Our Days are Numbered

By
Services for Real Estate Pros
 Visit http://www.builtaroundyou.com/ by Wilshire Homes and you’ll see why I’m looking over my shoulder. OK, maybe I’m not that worried about my job but this is a cool feature! They created a microsite to encourage interaction with a “Virtual” Online Sales Counselor named Sheila. Wilshire reports that online leads have increased by %13.54. Not too shabby, and if anything - it is an innovative feature for a homebuilder.

Wilshire_thumbI took a test drive acting as a customer - the end result produces a housing report (view my report) that you can email to a friend, email to a wilshire associate, or print. I like the options. Obviously, they couldn’t list every variation in the scripts but covered most of the important qualifying questions - at least to get a customer pointed in the right direction.

Below are the results from Wilshire Homes in the case study by Marketing Sherpa:

RESULTS

Texas homebuyers are loving the microsite and Sheila’s down-home hospitality. At first, Horne (Wilshire’s President) had set goals that were mostly related to stickiness, but he was elated to see the microsite lift online sales leads by 13.54%. Even more interesting is that 2% of the site-generated leads actually complete their purchase online — sight unseen.

Additionally, site-generated customers visit an average of six homes before making a purchase, while offline leads look at 15. “It tells you that the knowledge the site users are getting is beneficial, which allows our sales team to achieve higher efficiency,” Horne says.

Other stats:

  • 56.2% who start the lead generation process complete the entire demonstration and receive their housing report.
  • 11.17% print their report or forward it to a friend.
  • 3.14% email their report to a Wilshire Home sales rep for follow-up.
  • Users spend an average of 6 minutes on the microsite.

Comments (5)

Armando Rodriguez
QUEST REALTY SERVICES - Orlando, FL
Orlando Homes 4 Sale, Real Estate Broker-GRI
Virtual salespeople. Technology- what would you expect. It's inevitable. With the Star trek transporter you can beam yourself and your furnishings to your new home. ;-)
Jul 17, 2007 02:54 AM
Lance Sonka
Spec Homes - Houston, TX

I think this is an extraordinary site feature for a home builder to be implementing! A fad that is cool for the moment, (but then again you know where I think new home sales marketing is heading.)

How is your new book doing? I see MB did a redesign on his site - was that you?

Lance

Jul 17, 2007 09:34 AM
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy Mike

You have done a very good post here.

Have a good one

Jul 18, 2007 12:43 PM
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team
Interesting post.  Keep up the good work.
Jul 18, 2007 12:54 PM
Shane Sarae
Honolulu, HI
Thank you very much for sharing, I need to pass this on to others in my office.
Jul 18, 2007 02:42 PM