The good old boys are dieing, and the geeks are taking over. The market is changing.

By
Real Estate Agent with Shorewest Realtors

There are three types of Realtors in most offices. and they are not different in how good they are with people or the experience they have the big difference is how they connect with the world and advertise.

 

1. The Desktop Realtors. This first group is the traditional Realtor. They Send mailers on a daily basis, and place ads in the paper each weekend. They know every person in town because they have cold called each and everyone twice. They have a desk top computer but no website and try not to use email. A cell phone is nice but unneeded to this group. They have never shopped on line, and cant understand why others like this internet thing. For years this was the way things were done. And there is still value in this. But one must realize that the times have changed.

 

2. The Laptop Realtor. The second group is where most Realtors are found. these do send send mailers but most contact is done by email. They use cell phones, but they still have a land line. they use a lap top on a daily basis. A face book page is fun and useful but not very profitable. They have dabbled with Blogs, but found them to be a wast of time. They use the internet for advertisement but they tend to rely on the news paper most often. this is a good way to do things. but one must still realize that times are not done changing. They never will be done changing.

 

 

3. The Hand Held Realtor. The last group is the newest group. They never send mailers, and some times think Email is a bit old fashion. Their cell phone has the internet that they use 24/7/365. The most liked method of communication, other then face to face, is texting. They have multiple websites and are on over thirty social networking sites. They blog on a daily basis on over 10 blog pages. They do all their advertisement on line, and respond to any text, email, FB contact, phone message, or any other contact in less then 30 minutes. They are on the edge of every new way of connecting with people. This group is already going where the future is.

 

The interesting thing is that you will find people of all ages in all three groups. Yes there are some people that pick and chose, but most can fit neatly into one group or another. The question you have to ask yourself is where do you want to be? 

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Location:
Wisconsin Jefferson County Watertown Watertown
Groups:
Realtors®
Shorewest Realtors
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watertown wi realtor types

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Rainmaker
1,625,125
Retired from ActiveRain
Baker, OR

Times may have changed, but the essence of the real estate business has not - helping people buy and sell a home.  Technology can help, but it's not a panacea.  For example, I see far more grammatical and spelling errors now than before spell checker was around.  Technology is merely a tool, a means to an end, not the end in itself.  Sometimes we get too enamored with the bells and whistles and lose track of our business purpose.

No, I'm not a Luddite.  My virtual assistant business is heavily dependent upon the use of technology.  But my business is finding solutions to the problems of real estate professionals and technology just allows me to be more efficient and handle more clients.

Feb 12, 2010 11:29 AM #1
Rainmaker
150,196
Michael J. Gallo
Florida Luxury Realty - New Port Richey, FL
Florida Luxury Realty - Gulf Home Sales Team

I hate using a computer for business....however, I touch 22 websites almost daily along with mailing letters and making calls (from cell) My blogs are linked to share and tweet for me and i have one main site and 5 micro sites.  I guess I am using the technology BUT WITHOUT PEOPLE SKILLS.....you will be SUNK  ;)  People are buying and selling...not URL's. 

This is a Great Post

Feb 12, 2010 11:58 AM #2
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James Wright

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