1/24/2010-2/05/2010 RealSkillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

1/24/2010-2/05/2010 RealSkillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

 
 
How to Create An Incentive for Visitors To Fan Your Facebook Page 
 
A blog post, day 17 in a series from John Haydon on how to optimize your blog with social media, that concentrates on Facebook Fan Pages.  Haydon's tips are easy to follow and involve creating content for Facebook Fans that visitors
can't see using the static FBML application.
Facebook Business Page Fan Only Content
 
This content should be useful to your Facebook Fans. 
Haydon mentions his own Facebook Fan Video that are not available elsewhere.  I would suggest reminding your fans that
if they have Facebook friends who could use this information then to please recommend they become a Fan of the page
after they have received the special content.
 
is also recommended reading. The tip on thanking fans for joining
is a traditional technique that makes common sense.
 
 
 
How to Recruit a Guest Blogger

An article from Website Magazine on a topic that I see real estate professionals desire to enter into yet many struggle to carry through- adding guest bloggers to the mix.  The article gives solid tips on recruiting guest bloggers includes:

 
  • Offer a link with keyword anchor text at top of post and body of post to guest blogger's website.
  • Give stats on number of blog subscribers and newsletter subscribers.
  • Post bio and photo of guest blogger.
 
I strongly recommend you visit the full article on guest bloggers and check out the bonus section which includes a tool you can use to find a guest blogger.
 
Using guest bloggers can really help to lighten your load and make your blog even more valuable to readers. Creating an Editorial Calendar will further help recruit and retain guest bloggers and generate traffic to your blog.
 
 
 
 
 
10 Free Online Sales Tools for 2010
 
 
An article on BNet from Geoffrey James about online sales tools to help sales professionals.  The entire article is extremely useful and cleverly organized.  The list is broken down into what each tool does, how it helps you sell, if it has any drawbacks,
why it's free (really clever section IMO), the name of the vendor, and where to get it. Very nicely done.
 
Of all ten tools noted in the article I found these three to be especially useful for real estate professionals:
 
  • Xobni- A  plug-in for Microsoft Outlookthat displays a live stream of social information about your contacts inside Outlook 2003, 2007 and 2010 by pulling information, including photos, from the web, LinkedIn, Facebook, Hoovers, Twitter, and Salesforce.
  • The Ultimate Cold Calling Tool from BNet- Categories of objections that you can click open and use one of the responses in your cold calls. They also have The Ultimate Prospect Qualification Tool.  Nice two-fer for real estate professionals.
  • DemandBase-Desktop widget that lets you know what businesses are visiting your website, what search terms they use to find your site, and which pages they visit.
 
These sales tools should pack some power to your sales calls and marketing efforts to help rev up your effectiveness and seal your deals. 
 

 
 
Email + Social Bookmarking=Instant Rankings
 
An article from Dr. Ralph Wilson of Web Marketing Today that gives really simple steps to a good link strategy using your blog readers and email marketing database.  The article gives good concrete steps to follow and emphasizes that there is no magic formula, these steps involve dedication and hard work.  The article also includes a real life example of a successful campaign and emphasizes the need to ask your readers for a social bookmark by creating a call to action in your email newsletters and website landing pages.
 
These links back to your online newsletter and landing pages will help increase not only your link popularity but get your voice spread virally among your subscribers friends creating additional opportunity to increase your database. 

 

 
 
Integrate SMS and Social Marketing

A post on the MarketingSherpa Blog from Adam Sutton discussing the importance of considering multiple channels to reach customers to grow your database.  The article discusses the fact that social and mobile marketing are effective when they are coupled with email marketing.  As stand alone efforts SMS and social maketing are currently less effective than email marketing. 

 
If you think about the stand alone rule for offline marketing, for example running a mailing campaign like postcards, where you need at least eight impressions before the customer recognizes the brand it makes sense that adding multiple online channels to your marketing campaign would increase the effectiveness. 
 
It also makes sense that while some prospects might not immediately sign up for your SMS, a prompt on a Facebook fan page and an email campaign outlining the value and he WIIFM if they take the action might prompt them to do so. 

 

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************************************************************************************
Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate industry professionals. 
 

If you need assistance with online marketing, offline marketing, social networking, or blogging contact Rebecca D. Levinson at #262-203-5231 or email rebecca@bloggingintherain.com.

 

 

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Cheryl Ritchie 02/20/2010 06:59 PM
  2. C. Lloyd McKenzie 02/20/2010 07:07 PM
  3. Sybil Campbell 02/21/2010 01:42 PM
  4. Alice C. Wilson 02/22/2010 06:45 AM
Topic:
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Show All Comments
Ambassador
809,729
ASHEVILLE REALTY REFERRAL RESOURCE 828-776-0779
REAL ESTATE REFERRAL NETWORK - Asheville, NC
CONTACT janeAnne365@gmail.com

Rebecca~

Interesting information. Thanks for collecting it and sharing.

Feb 14, 2010 02:16 PM #1
Rainmaker
1,157,329
FN LN
Toronto, ON

Rebecca - A timely post since I am just in the process of starting to work on my FB fan page.

Feb 14, 2010 04:20 PM #2
Rainmaker
554,058
Barb Szabo, CRS
RE/MAX Trinity Brecksville Ohio - Cleveland, OH
E-pro Realtor, Cleveland Ohio Homes

Rebecca, Thanks for your recommendations. I am getting bombarded  by SM gurus wanting to sell me something. I don't mind paying for worthwhile information but free is also nice.

Feb 14, 2010 10:45 PM #3
Rainmaker
1,086,853
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Rebecca thanks for the props on the Agent Applause article. I am going to check out John Hayden's site....thanks for the tip!

Feb 14, 2010 10:53 PM #4
Rainmaker
325,827
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

You always provide the greatest content. Thank you. I'm going to put more effort into promoting my FaceBook page and I'll pass the agent tools along to some agents I work with.

Feb 15, 2010 07:47 AM #6
Rainmaker
888,327
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY
Broker-Owner

Wow. 

This was a very valuable posting. I almost want to swipe my debit card along the sidebar, it is such a moneymaker. 

Thanks for sharing your rather obvious, high level of expertise. 

Feb 15, 2010 11:54 AM #7
Ambassador
1,303,370
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Wow!  A great post!  Tons of great information!  Thanks - now to implement....

Feb 16, 2010 02:20 PM #8
Rainer
123,723
Kryste Adams
RE/MAX Key Properties - Luxury Homes, Golf Course Homes - Bend, OR
Bend, Oregon Real Estate

Very interesting, thanks for sharing!  The DemandBase widget soundslike quite a helpful tool that I could use.

Feb 17, 2010 02:22 AM #9
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Asheville NC- You are very welcome.  Glad you enjoyed it.

Marc- I thought that was very sharp and makes sense.  Similar to a members only website.

Barb- Well they need to offer you something worthwhile:)  Then maybe you wouldn't have a problem paying like you said.

Feb 18, 2010 06:21 AM #10
Rainmaker
118,309
Abraham Valentino
SOLARIT® - San Francisco, CA
Founder CEO SOLARIT®, iMetros, Nummus®

Great tips thx

Feb 18, 2010 09:02 PM #11
Rainmaker
1,398,687
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
I always nose dive for FREE tech tools in every article! I like Xobni a lot!
Feb 20, 2010 07:01 PM #12
Rainmaker
509,471
C. Lloyd McKenzie
Albuquerque, NM
Living Albuquerque

Rebecca,

Thanks for providing all these great tips.  I will definitely check them out! 

Feb 20, 2010 07:04 PM #13
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Bill- Thanks for the read.  You are always great at providing valuable SEO insight.

John- I am all over that one:)

Michelle- Thank you and also thanks for sharing.

Feb 21, 2010 02:38 PM #14
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

J. Phillip- Wow, thank you for your very kind words.

Dagny- Thank you this is a regular series, hope you check back in.

 

Feb 21, 2010 02:46 PM #15
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Kryste- Glad you could find a tool you can use.

Bay Area- You are very welcome.

Feb 21, 2010 02:48 PM #16
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Cheryl- I like those too, a lot, if you can't tell:)

C.Lloyd- Than you for coming by and reading.

Feb 21, 2010 02:50 PM #17
Ambassador
2,305,897
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Rebecca,

Great facebook tips and links.  I like facebook.  It allows me to stay connected to my clients, friends, and family so easily.

Mar 07, 2010 11:56 AM #18
Rainer
24,817
Eric Ristey
Erlandson Realty - West Salem, WI

I have been trying, You know they say it's hard to teach old dogs new tricks, I do use facebook, and I am working on the Rest.

Thanks for the Post.

Eric Ristey

wilandandhome.com

Mar 07, 2010 03:31 PM #19
Rainer
143,113
Robert Earl -The Earl of St Pete
St Pete LUXE Living Group - Saint Petersburg, FL
The Earl of St. Pete

Thank you so much, Have added all of these to my reading list for the evening and look to implement some as soon as possible.

Mar 14, 2010 08:37 AM #20
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Rainmaker
176,539

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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