Social Media Wardrobe Malfunctions

Real Estate Agent with Tradd Residential

Great post on the way we present ourselves in social media. 

There are also advertising websites which have gained bad reputations due to some of the categories they allow for advertising. In Charlotte, NC, Craigslist has become so well known for its sexual content that many agents have stopped posting their listings there. To many, its now considered a "trashy" website for advertising real estate for sale.  

Original content by Candice A. Donofrio AZ BR 528507000

Social media makes celebrities out of people who don't have PR people to do damage control.

And it's the vulnerable, at risk, exposed 'nouveau celebs' who need it most.

In real estate, we are expected to possess a good degree of knowledgeability and competence.

The transparency today's social media calls for requires that we share our knowledge with more people than just our clients and customers. People who only 'know' us virtually.

Which leaves a LOT of room for interpretation.


We share our personalities, personal lives, likes and dislikes, political, musical, theatrical and athletic leanings, like celebrities do, for the world to see. And we have NO idea WHATSOEVER who is really watching--and the impact our words will have.

Celebrities don't have to care. Stars can often parlay behaving badly into a paycheck! Why? Because they have people on their payroll who know how to spin and conceal and deflect and triangulate.

I don't want to see movie stars butting into the political arena, spouting platitudes. Why? Because THAT'S NOT WHAT I WANT FROM THEM. I want stars to be gorgeous and endearing and the stuff of fantasies--or trained and razor sharp at their craft and leaving us spellbound. People want their emotions to be piqued.


And that's entertainment.

But would you want a celebrity whose manager peed away all their money to represent you in a real estate transaction? When they don't know how to handle THEIR money? They don't have to.



But we do.

When real estate professionals behave in a way that might be found hysterically funny to a small group of friends, but is off-putting to the masses, they risk tarnishing their image in ways that could resonate far beyond memory of the original incident.

We've all seen this. Flaming. Swearing. Self-destructive behavior.

We're not movie stars. We're real estate professionals. We can't afford to not show our best face. FACE.

People want communication and knowledge and presence from us. If you wouldn't behave the same way in your vehicle showing property as you are behaving online . . . the message is too confusing to be helpful.

Here's what I think should NOT be visible by all, if not by any:

  • Vulgarity. Foul language unless in tight context. We should be able to find appropriate words to express ourselves--we're not short in that department.
  • Infighting. How can a consumer benefit from watching you spat like bratty children? Be grown up enough to let small stuff go.
  • TMI. The way pornography is defined. Easily recognizable. If you encounter it, it is unmistakable.



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