Admin

Effective Messaging Includes These 4-C's

By
Services for Real Estate Pros with the Promo Shop

How many times does a message come across disjointed only to be followed up with yet another message to complete the communication.
What is(are) the main point(s) of the message?

First make a cohesive collection all your thoughts into a flowing set of sentences. This means that you need to think about your thoughts and collect them in an order before sending them. Place the sentences into bite size phrases for the readers to digest. Run-on sentences are to long and hard to understand and generally try to tie to many thoughts into one message.

This brings us to the second point of how well the reader can comprehend the message. Is the reader able to easily understand what you are trying to say. Are the thoughts too vague or talk too much about thoughts not related to the message. Many times there are messages written that talk about events or situations surrounding the isse but don't really have strong significance to the main point.

The third point of message effectiveness is how well you connect to the reader. Has your message created a reason for the reader to continue absorbing the message. What is the connection that you are creating for the reader to want to continue on reading. What value does the message have? Is the message of important news, humorous, does it induce an emotion. Is their any relation the reader would have to your message?

Probably most importantly, is the message of credible value. Have you been honest and truthful. Does the information encourage the reader to possibly even pass the message on to others thus giving it an endorsement.

Have another person read your own message and have them give you their thought on what they understood it to mean.
A suggestion is to write down your thoughts on promotional notebooks and organize them first. Writing seems to be an ancient form of communicating these days given all the cell phones and text messaging. It is comforting to actually receive a hand written letter at times acknowledging an accomplishment or thanking someone for their service or effort or concern.
Just the receiving of a hand-written letter can get a message across far more efeectively than a text message.