Today's Technology Review (MailChimp) <!--amespace prefix = o ns = "urn:schemas-microsoft-com:office:office"-->
By Bill Arce. RealEstateLatino.com
(This review is a commentary only; it does not represent the company mentioned here. You can use this service at your own risk)
MailChimp is a fun-easy to use email marketing application designed with the average user in mind. The interface is easy to follow and welcoming with a smiling cartoon chimp logo as their mascot. Best of all, it is FREE.
Here are some of the features that I fund useful.
You can copy and paste your contacts or upload them from a .csv file directly into the MailChimp application.
MailChimp will let you send up to 500 emails Free per months. For most Realtors this is more than enough to star your email campaign today.
Bounced emails are automatically deleted from your list, you are allowed to change your alias and use merge tags to make campaigns more personal.
Getting started is easy, they have included a wizard who takes you steps by steps to assist you setup your contacts, templates and campaigns. They also include tips for writing subject lines attached to the FAQ section.
With MailChimp you have the option to add your own HTML email code or use one of their designed templates.
MailChimp includes free unlimited image hosting (yes more free is good), make sure all your images have are less than 1mb to upload.
I found MailChimp to provide the standard reports necessary to measure the success of your campaign. You can track click-through, sent emails, bounced, opened and more. For more advanced user, MailChimp will let you integrate their application with Google Analytics.
Bottom-Line:
MailChimp is a fun, easy to use service that can give you're the edge you need to effectible promote your services via email. I found our overall experience with them to be pleasant and planning on keeping on using them for now.
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