MailChimp Review -Free Email Marketing

Services for Real Estate Pros with

Today's Technology Review (MailChimp) <!--amespace prefix = o ns = "urn:schemas-microsoft-com:office:office"-->

By Bill Arce. 

(This review is a commentary only; it does not represent the company mentioned here. You can use this service at your own risk)

MailChimp is a fun-easy to use email marketing application designed with the average user in mind. The interface is easy to follow and welcoming with a smiling cartoon chimp logo as their mascot. Best of all, it is FREE.

Here are some of the features that I fund useful.

You can copy and paste your contacts or upload them from a .csv file directly into the MailChimp application.

MailChimp will let you send up to 500 emails Free per months. For most Realtors this is more than enough to star your email campaign today.

Bounced emails are automatically deleted from your list, you are allowed to change your alias and use merge tags to make campaigns more personal.

Getting started is easy, they have included a wizard who takes you steps by steps to assist you setup your contacts, templates and campaigns. They also include tips for writing subject lines attached to the FAQ section.

With MailChimp you have the option to add your own HTML email code or use one of their designed templates.

MailChimp includes free unlimited image hosting (yes more free is good), make sure all your images have are less than 1mb to upload.

I found MailChimp to provide the standard reports necessary to measure the success of your campaign. You can track click-through, sent emails, bounced, opened and more. For more advanced user, MailChimp will let you integrate their application with Google Analytics.


MailChimp is a fun, easy to use service that can give you're the edge you need to effectible promote your services via email. I found our overall experience with them to be pleasant and planning on keeping on using them for now.

Comments (8)

Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Bill, I use  

I have over 2500 emails I send every week and the cost is very reasonable

I picked  them over chimp after a few hours of testing. . .but I agree, mailchimp also gives a great service 


Feb 20, 2010 10:02 PM
Jose Antony

Hello Bill

One of the email tools that I recommend is Omnistar Mailer because it will automatically manage every aspect of your email marketing

Apr 06, 2010 07:23 AM
Jeff Lorenzen
Keller Williams Park City Real Estate - Park City, UT - Park City, UT
Park City Real Estate

Bill, I was jsut researching something to help manage email campaigns and was very impressed with what I saw on the MailChimp site. But I thought I'd see what AR folks had to say before I dove in. Thanks for the review.

Apr 24, 2010 05:20 PM
Gina Chirico
Lattimer Realty - Fairfield, NJ
Real Estate Agent - Essex County, New Jersey


Thanks for sharing.  I was just searching around for an email campaign program.  I'm in the middle of switching brokers and with my broker I am leaving, I have access to a company wide ecard site but the new broker doesn't offer that so I'm looking into mailchimp.


May 14, 2010 03:07 PM
Mike Miller

I like the auto responder function of Omnistar Mailer

Sep 17, 2010 10:13 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

I'm thinking about using Mailchimp. Thanks for the info.

Oct 08, 2010 10:45 AM
Jessica Miller

Try Omnistar Mailer because it has a cool tool for checking email in different clients.


Feb 01, 2011 12:42 PM
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

thank you very much for the informative and interesting post. I get so much out of the active rain network.

Apr 19, 2012 01:29 AM

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?