It's about focus

Real Estate Broker/Owner with Berkshire Hathaway HomeServices The Preferred Realty

Today my office launched a new program for it’s agents called Business Development Groups, or “Hot Groups”.  These groups are aimed to help the agents in the group gain market share through a strategically focused effort that will hopefully enable our Agents to have a tremendous boost to their existing business.

The point of the exercise is that is will help the office and our associates really go after a specific geographical farm where no one agent, or company for that matter, controls the market share.  Now that’s the business element of it.  But the coolest part is the accountability side.  Guess who the group members are accountable to?  You guessed it; each other!

This morning, I have 8 agents who volunteered to be separated into 2 groups.  And I am so proud of them for undertaking something that will be so different than anything else going on out there.

You are all innovators!

Congratulations to:

Mandy Hursen, Richard Dubeshter, Charles Angelo, Chris Suranna, Tim Woody, Janet Rushford, Ellie Shorb, and Lise Howe.

Way to go all of you.



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Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID
Broker / Owner - Progressive Realty Corporation

Darrin, this is a smart thing to do and I commend you for doing it!

Feb 16, 2010 12:28 PM #1
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Darrin - Have the teams or individuals set specific goals and if they reach their goals is there a reward system in place for them?

Feb 16, 2010 01:07 PM #2
Darrin Friedman
Berkshire Hathaway HomeServices The Preferred Realty - Allegheny, PA

Hey Sean: It's all up to the agents.  Thats's why it will work (I hope :)

Feb 16, 2010 01:19 PM #3
Ellie Shorb
Compass Real Estate - Chevy Chase, MD
Realtor DC, MD & VA Luxury Home Expert

Dear Darrin - Thanks so much for the idea and for the motivation! We are excited to kick it off on Thursday!

To Sam's point, above, I would honestly reply (as one of the agents invovled) that the "carrot" for me is the experience of joining the team and knowing that our team is bound to succeed because we all have the same goal- and a great coach!

Feb 17, 2010 12:36 AM #4
Janet Rushford
Chevy Chase, MD

I am a member of one of the "Hot Groups" and it has been a phenomenal experience. We are a team of three who has set specific goals and maintain accountability to each other with our weekly meetings. Darrin, our coach, is present at our meetings and offers subtle guidance and encouragement. We were excited to receive a listing from our first mailing and feel we are off to a great start!

Mar 22, 2010 02:27 PM #5
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