3 Tips to Getting Your Website to the First Page of Google ~ Social Media Advisors

Reblogger
Real Estate Agent with Sutton Group West Coast Realty

I hope this is not off topic but assuming that those of us blogging here are interested in our Google ranking.

I thought this blog had very good information that could be implemented without technical expertise.

Original content by Jeremy Blanton

The concept of getting your website to the first page of Google seems like an almost impossible task to many.  People spend months writing Social Media Advisors- 3 Tips TO getting your website to Page One of Googlemore and more content for their site, getting backlinks, and editing things without ever getting your website to the first page of Google.  You feel defeated when your site stays on page 17 and just won't budge.  Then one day you get a call from a company who promises “if you give us $395.00 per month, we will put your site on the first page of Google.” The part that these telemarketers neglect to mention is that the moment you stop paying them, your website will drop faster than lead balloon.  As a former real estate agent, I used to get these calls regularly.

So, how can you actually get your website to the first page of Google?  Well, there are a couple of really basic principles that you’ll need to implement.  The “basics” are just that – basic.  Before I share these, first you need to learn to not over-complicate things.  Here are 3 easy steps to getting your website to the first page of Google:

1. Good, solid, keyword-rich content. So what is quality keyword-rich content? Basically, it’s content that gives something of value to consumers and search engines.  You need to have keyword-rich posts that answer the questions your consumers have.  Do not just spit out some random words and call it a post.  If you write just to write and do not really have purpose, you are basically wasting your time if you are trying to get business.  Develop a gameplan for your content and stick to it.

Ten well-written, targeted, keyword dense posts will bring a greater result than 100 posts that are thrown together quickly, with topics all over the place, and which contain piles of typos, grammatical errors, and more.  This is a prime example of the principle of quality over quantity for the greatest result possible.

2.  Writing Consistently on Your Blog. Many times people start working on getting their website to the first page of Google and after the first month or so they simply give up. One of the key factors to getting your website on the first page of Google is to consistently offer fresh content on your site.  The easiest way to do this, of course, is to integrate a blog into your page.

You don’t need to have a Masters degree in English to have an effective blog.  You just need to publish 2-3 good, quality posts each week that offer valuable content to your readers that are also written with your primary keywords in mind.  One of the biggest excuses that I hear is that a business does not have time to write.  According to HubSpot, businesses who blog receive 55% more visitors than companies who do not.

Here’s a simple time management strategy:  On the weekend or whenever you have a few spare hours, (watching a football game, relaxing by the fire, etc.), sit down and write 2 or 3 really good quality posts.  Then, on Monday, Wednesday, and Friday you can launch these pre-written posts.  You can then take the rest of the week to respond to comments, etc.  To the consumers and search engines, it appears as though you have written new content on three different days.

This practice is far healthier for your rankings than writing a bunch of content one day, then waiting 7-10 days to write more.  Why? The search engines are constantly visiting your page to index more content.  The freshness is important when it comes to Google’s indexing algorithm.  Also, they see a constant stream of new stuff instead of a bunch on one day, then a week of dormancy until you get around to posting again.  This is also helpful for your consumer audience of readers.  If you publish 3-4 posts all at once, the likelihood of those posts bringing you good consumer traffic from those subscribed to your blog is minimal.  Most consumers will read maybe one post, but will not have the time, attention span, or energy to read multiple posts.

3.  Link, Link, Link! The more sites that are pointing links at your page (especially when titled with the keywords you are Social Media Advisors- 3 Tips TO getting your website to Page One of Googletrying to achieve) will produce a great return.  One easy way to get some great links pointing to your site is to make sure you have added your business site to your profiles on any and all networks you participate in.  Links from higher ranking sites help the search engines realize that these sites recognize your website. 

It is kind of like when Oprah endorsed KFC’s new grilled chicken promo.  In no time, there were over 2 million coupons printed and many were left missing out on the promotion because of lack of supply. Links from reputable sites make your own site seem more reputable. 

One thing for sure, you need to make positive that the links you insert places are actually working for you.  Many networks block the search engines from following the links to prevent spam.  (I will be writing more about this in the future.)

Another great way to get links, is to ask your friends and family members to place a link on their blogs, websites, etc.  Two things with regards to linking: do not pay a link farm service.  Search engines don’t value these links – I could go into great detail about why, but just rest assured that it’s a waste of time and money. The other tip is to not do a reciprocal link when possible.  This means, if your brother links to your site, do not put a link back to his. 

A detour. An easy alternative to reciprocal links is to have a link triangle. In this case, your brother links to your site, you link to your parents, and your parents link to your brother’s page.  All links are one-way and none are going back and forth.  The more links you can have pointed at your site, the better it will help in getting your website to the first page of Google. You can think of each link as a “vote” for your site.

If you implement just these three tips, it will help get your website onto the first page of Google.  Obviously,  there are plenty of other factors that contribute to this phenomenon.  If you take these and not only integrate into your website, but also into your blog, the most vital part to your website, you will start seeing results in a rather quick fashion. These three items I discussed alone can make or break the effectiveness of a website. 

If you have any questions, let me know. And by the way, 210 Consulting- Social Media Advisors offers some really great personal coaching taught by myself and Jason Crouch on this subject.

_______________________________________________________________________________________________________

I am the Co-Founder of 210 Consulting- Social Media Advisors.  If you would like more information on any of the topics discussed in this blog, please contact me directly.

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Comments (7)

Coldwell Banker Cutting Edge
Coldwell Banker Cutting Edge - Grants Pass, OR
"Your Proactive, Trusted Real Estate Advisor"

This does have good content I agree.

Feb 16, 2010 11:06 PM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

I missed that post. I haven't seen Jeremy around in quite some time since he and Jason started 210 Consulting, and I noticed in Brad's post that Jeremy and Rich are no longer listed as ActiveRain staff.

Feb 19, 2010 12:11 AM
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTORĀ®- myrtlebeachhomesblog.com

Hi Russel- Rich has been gone from AR about a year now.  I left in December.  Also, Jeff Corbett, and a bunch of other staff members are no longer there.

Feb 19, 2010 01:59 AM
Bob Dunn
Sutton Group West Coast Realty - Abbotsford, BC

Clason, Russel, Jeremy ... I just learn something. Thanks

Feb 19, 2010 03:29 AM
Raj Dhaliwal
Century 21 Coastal Realty Ltd. - Abbotsford, BC
Personal Real Estate Corporation

"An easy alternative to reciprocal links is to have a link triangle. In this case, your brother links to your site, you link to your parents, and your parents link to your brother’s page.  All links are one-way and none are going back and forth."

3 way linking offers no better value that reciprocal linking or link exchange. Search engines are getting smarter everyday. Be very very very careful when exchanging links in any shpae or form. Link farms or link trading can get your site banned or moved down in SERP.

See what Google has to say http://bit.ly/b9nRdV & http://bit.ly/d99RjH

Feb 20, 2010 06:29 AM
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTORĀ®- myrtlebeachhomesblog.com

Hi Raj- Thanks for your comment and the links.  But, after reading what you said, I see the content I posted being any way a violation of that.  First off, you aren't doing link farms.  And you aren't paying for the links.  What youa re doing is simply having a friend vote for your site.  To keep from forming reciprocal links which in the link you shared is not a good thing, you are not sharing right back.  Instead you are voting for another person.  That person is voting for a different person. 

Yes, Google is very intelligent and in time will probably change the practice I stated.  But until it happens, it is a legit way to help build your websites page ranking.

Feb 20, 2010 06:38 AM
Raj Dhaliwal
Century 21 Coastal Realty Ltd. - Abbotsford, BC
Personal Real Estate Corporation

But is your friend a real estate webmaster? An automotive site linking to a medical site and a medical site pointing to a realty site has minimal SEO value even if these links are true 'one way' links.

I know you are not promoting link farm or anything like that. It was just a warning to people who go for a 'great idea' and forget the fine details..

Feb 21, 2010 06:07 PM

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