Single Property Websites

Real Estate Agent 20326767

I was looking at an article that discussed all of the different reasons agents are being sued and some of them were legitimate, but some they were warning about related to social media, copyright protection and others made me start thinking.  Do you think agents purchasing single property web addressees that use the property address and the website will or could face legal action by the new owners if they do not allow them to purchase that domain at the time of closing?

Is the property address considered a trademark able item under cyber squating rules.  It's my understanding that someone cannot purchase your name as their domain name for the purpose of using it against you, in an effort to sell it to you for more money, unless you share similar or identical names.

Will property addressess be held up to the same standard.  You don't live in the house, you hold no ownership of the property, so do you think it would be wise to offer to sell it to the owners.  I have seen some agents talk about having the address and keeping up with the yearly registration because the new owners that purchased their listing may call them to re-list later down the road because they the agent has that domain.

What do you think?

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Eric Helmers

The Helmers Group

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True Real Estate - Osprey, FL

Just another sign of the litigious society in which we live.

Feb 16, 2010 08:15 PM #1
Barbara Kornegay
REMAX Essential - Wilmington, NC
Wilmington NC Real Estate, Homes

I cannot imagine a reason to sell the domain to them...  It was part of the marketing process, the house sold and the agent made their money?  Why not just give it to them?

Feb 16, 2010 08:17 PM #2
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

I agree with Barbara about giving it to them but then what are the steps with to do this I wonder?

Feb 16, 2010 09:13 PM #3
Glenn Weilbacher
Watson Realty - Saint Augustine, FL

I create individual websites for listings but never use the address. People don't search by address but they do search by subdivision name or by a neighborhood name. So, I buy domains named after sub-divisons, neighborhhoods or by specialty niche markets as in "historical home", "waterfront home" as such.

Feb 17, 2010 12:16 AM #4
Yvette Chisholm
Long & Foster Real Estate, Inc. - Rockville, MD
Associate Broker - Rockville, MD 301-758-9500

Glenn has a good idea.  I think that there is likely to be more than one: 1234 main street, and it would be more difficult for an owner to be successful...I can't imagine having a website with my personal property address unless I was selling it or running a business out of it.

Feb 17, 2010 12:42 AM #5
Juliet Johnson
Vizzitopia - St Johns, FL
Jacksonville Social Media Marketing

What an interesting line of thought?  I think I would hang on to it, so as to be able to have the inside track to get the listing when it comes back on the market.  I could sell it to the realtor who does get the listing, and make some money even when I don't get the listing.  And if I have done it with the right SEO, with accompanying Squidoo lens and backlinks, it would be worth something.

However, I too like Glenn's tactic of guying up domain names focussed around subdivisions. I'm off to check out what's available in my market.

Feb 18, 2010 11:01 AM #6
Judy Rothermel
EXIT Realty JP Rothermel - Medford Township, NJ

Thats an interesting thinking Eric. However, the single property website domains names that we purchase from our single property website provider actually gets redirected back to the "sites" domains that they own. Example would be redirects to .  Also after the buyers purchase the home, we have the option of doing a "Broadcast My Move" for the buyers. In essence it is changing the website from Sellers, selling the home, to the Buyers, if they wanted, advertising that they moved into their new home. Since most domain names are only purchased for 1 year only. I can't see any legal issues that could possibly come up. Since you are providing a service for both the sellers and the buyers for the time that you purchased the domain name for. Simply, after the domain expires, don't renew it.    

Feb 18, 2010 05:48 PM #7
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