Special offer

Price Your Home To Sell for Top Value

By
Real Estate Agent with Sutton Group-Capital Realty Ltd.

Price your home to sell it for top value but be realistic about what that is.  Market value simply put is the maximum price a buyer is willing to pay that a seller is willing to accept at a given point in time.  As soon as someone is willing to pay more, the market value at that moment moves up.  If a seller wants more than market value, the home will not sell until the seller begins to align his/her expectations with the "market value".  Here are some key points to remember when pricing your home.  Sign with For Sale Anybody?

  • The price that you paid for your home really has little or nothing to do with the actual value of your home today.  This is particularly true if you have lived in your home for several years or more.  Most buyers are not so much concerned with what you paid for the home but with what other homes are on the market at the time they are purchasing.
  • The profit that you hope to gain from the sale of your home has absolutely no impact on the true value of your home.  Market value has more to do with the willingness of buyers to pay you what you are asking.  If there is competition for the home they will often pay more.  If there isn't any competition, they will often look for a price reduction.
  • You need to remove emotion when determining a fair selling price for your home.  To potential buyers, your memories are not worth an increase in price.  The things that impact buyers are location, functionality, and how well the home shows compared to the other homes for sale.  Compare your home with other houses on the market to get an idea of what your home is really worth.
  • Your Realtor’s assessment of the home’s value may or may not be accurate.  OK, some Realtors won't like to admit it but sometimes we do get a price wrong, especially in a moving market.  Personally, I have sometimes over priced a home and had to reduce it in order to sell.  As well, I have sometimes under priced a home and we have received multiple offers at prices higher than the list price due to increased demand.  The only accurate test of market value is to list it and see how much you are offered.  If you are offered more than you are asking, the market may be stronger than you think.  If no one offers, you may concluded that the market value is less than your asking price.
  • A real-estate appraisal is a good way to determine the ballpark value of your home, but it does not consider the market conditions under which you will be selling your home.  Appraisers look back in time at the market values.  But the market looks at what is for sale now.  The past doesn't always jive with the present.

The value of your home is really determined by the buyers looking for your home and the amount that they are willing to pay today.  Pricing your home is not a strict science.  It involves research but in the end you must be able to forcast what is happening in your local market on a go forward basis.  You may not get it perfect all the time but with the right help, you can certainly come close to it. 

Bookmark and Share

 

_____________________________________________________________________________

About the Author: R. Greg Osmond is a Platinum Award winning Realtor dedicated to serving the people of St. John's, Mount Pearl, Paradise, Kilbride, Goulds, Conception Bay South (CBS), Portugal Cove-St. Philips, Torbay- Flatrock- Pouch Cove, and Logy Bay - Middle Cove - Outer Cove, Newfoundland and Labrador. For over 21 years Greg has been practicing in Real Estate. He can be reached at 709-895-2500.

Want to get in touch? Email rgosmond1@gmail.com. For more information, please visit http://www.rgregosmond.com. Thinking of selling your home? I have a passion for helping my clients with buying and selling real estate! If there is any way I can be of service to you today, please feel free to contact me!

Click Here To SUBSCRIBE. Your Mother will definitely approve!

Posted by

 

_________________________________________________________________________________________________

By R. Greg Osmond, MBA

About the Author: R. Greg Osmond, MBA is a Platinum Award winning Realtor dedicated to serving the people of St. John's, Mount Pearl, Paradise, Kilbride, Goulds, Conception Bay South (CBS), Portugal Cove-St. Philips, Torbay- Flatrock- Pouch Cove, and Logy Bay - Middle Cove - Outer Cove, Newfoundland and Labrador. For over 24 years Greg has been practicing in Real Estate. He is also president of Red Maple Development Inc., a firm focused on new home construction and existing home renovations, for Greg's clients and the market.  Greg can be reached at 709-682-9670.  Greg's Associate Realtor, Andrew Macdonald BBA, may be reached at 709-749-8879.

Want to get in touch? Email rgosmond1@gmail.com. For more information, please visit http://www.rgregosmond.com. Thinking of selling your home? I have a passion for helping my clients with buying and selling real estate! If there is any way I can be of service to you today, please feel free to contact me!

Go ahead and SUBSCRIBE to this blog.  Your Mother will definitely approve, I guarantee it!

Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

Now if we could get sellers to stop shopping for agents based on the sales price we will have won the war.  I have lost so many listings because I wasn't hight enough and then a year later have it sell for my suggested price...amazing but that is the life of real estate. 

Feb 25, 2010 01:43 AM
Terry Chenier
Homelife Glenayre Realty - Mission, BC

Greg,

I agree with Gwen; I go up up against "listing buyers" all the time. I ask them, "Do you want to list your house or sell it?"

Feb 25, 2010 02:10 AM
Jo-Anne Smith
Oakville, ON

Hi Greg,

Excellent points....now if only all sellers would read and believe this post before they list their house.

Jo

Feb 25, 2010 11:30 AM
Michele Rose
Rose-Colored Staging - Mount Holly Township, NJ
Burlington County Home Staging & Redesign

Great post Greg!  From a seller's perspective I understand wanting to try to a higher price and I will sometimes list higher than I really think it should be.  BUT-- I re-evaluate it after one week and then at two weeks and if the showings aren't there, we reduce the price.  I will not let a property sit.  If they list higher than my recommended price, I do my best to get a signed price reduction when I take the listing and post-date it for 2 weeks later.

That said-- it's still always best just to list it at the right price.  Most of the time it ends up selling for the amount the agent recommended in the first place!  And if they really overprice and delay the reductions, many times it sells for LESS. 

Feb 26, 2010 12:38 AM
R. Greg Osmond
Sutton Group-Capital Realty Ltd. - St Johns, NL
MBA, Red Maple Realty

Gwen  Some people think we control market value.  But agents only try to predict it.  The market is not controllable.

Terry,  The problem is some sellers say they want to sell but what they mean is they want to win the real estate lotto.

Jo, Sellers are much more educated now than they once were.  It takes time but progress is being made.

Michele,  Thanks for your comments.  I think you have to over price slightly in a "growing" market if you are trying to sell for top value.  The key is as you say, keep reviewing it and adjusting to the market as evidence indicates.  The bigger problem for sellers is when the market is dropping.

Feb 26, 2010 12:27 PM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Greg - one day perhaps, maybe, if they would only stop to think about it, people will realize we have little if anything to do with setting market values .... we can report, estimate, guese and record all we want but the bottom line is the market is set by the deal .... buyers and sellers set the market value we offer advice and negotiating skills but in the end the buyers offer and the sellers acceptance are what determine true market value. 

Feb 27, 2010 03:07 AM
R. Greg Osmond
Sutton Group-Capital Realty Ltd. - St Johns, NL
MBA, Red Maple Realty

Kathy,  I agree with you on that.  We are not market makers.  We try to forecast it, capitalize on it, and make a living in it but we do not create it.  The market is a beast that is just too big to manage or manipulate in any way unless you are the US government and can spend a $trillion.

Feb 27, 2010 11:45 PM