5 Ways To Kill Your Career In 2010

Real Estate Agent

 Here a great article on avoiding the pitfalls that lead to real estate career failure....

Original content by Clint Miller

It's a new year!

Well, its almost a new year...New business plans in the works...new budgets being considered (shoestring, though they may be...). New attitude attributed to a new year.

All good things....

But, none of that will mean diddly if you continue down the same destructive path that a good portion of agents find themselves on currently.

It amazes me on a daily basis how many agents that I deal with actually set themselves up for failure by making simple, yet deadly, mistakes in their business.  Some of these mistakes seem to be so simple to overcome.  Yet, time and time again, they repeat the same thing expecting a different result.  That is the definition of insanity. 

So, in the hopes that I can in some small way help YOU avoid making these mistakes, I wanted to summarize an article I found in BrokerAgentPro that lists 5 of the things agents do that hinder their own efforts...and ways to avoid getting caught in these commission killing traps.

Getting ‘Busy Work' confused with actual ‘Work' - Many agents across the country suffer from not having a consistent game plan for their daily activities.  There are several things that you should do daily.  These include: Lead generation; Contacting prospects that are potential clients; Work and sort out the motivations of existing clients; Negotiate contracts on pending deals; Present findings to your clients.  All 5 of those things MUST be done on a daily basis to maintain a consistent level of effort on all aspects of your business.  If you are not getting any one of these done, you are attempting to build a business on a weak foundation and you will fail. 

Not working a set schedule - Lack of motivation is the biggest cause of not working a set schedule.  "I don't feel like it today."  Guess what...no one *feels* like it.  But, they do it.  Successful agents work a set schedule every day whether they ‘feel like it' or not.  That set schedule might be any time between 8am and 9pm, but its a schedule none the less.  What do you do on days you don't feel like working?  See #1 above.

"It's a numbers game" - Well, sort of.  But, no, not really.  Yes, you need to track your numbers.  Yes, those numbers are important.  But, in no way will those numbers lead you to making any money!  This is a PEOPLE game!  If you are not out helping people with or talking to people about real estate, you are doomed to fail.  Focus on what you have to offer - your talents and abilities to assist people in buying or selling a house. 

Lacking multiple lead streams - That's right.  If you do not have multiple streams of leads, you will fail.  If your only source of leads is making cold calls, asking for referrals from clients, calling expired listings, etc...You are limiting your ability to get new clients.  If you take a day off, you don't make ANY progress.  None.  What if you lose your phone for a day?  What if you lose your voice for a day?  No progress.  So, having several good lead generation sources is a must in order to keep bringing in new potential clients.  Just remember, not every lead will close.  But, every lead needs worked.  That's what you do!

"Its all about the Benjamins, baby!" - This philosophy will ultimately be your demise in real estate.  You should never put earning a commission above your ability to be of service to your client.  If you are not out there to help your clients, you will fail.  If you don't know how to help your clients, LEARN!  The ‘rules' have changed.  Make an effort to adapt to those changes and *help* your clients.  The money will follow.


Looking to add to your client base? Contact Clint at 800-977-7058 and ask about how he can help you. Or, follow him on Twitter. Dont forget to fan us on Facebook!

Comments (4)

Jody Lautenbach
Century 21 Premier Associates - Pella, IA

In such a bleak market at times many are exiting - some kill their career by not doing the right things to keep their career going.  What a waste.

Feb 17, 2010 01:50 AM
Steve Kantor
Best Agent Business - Virtual Assistance

This is a post that is worth reblogging all right. Now it's February & many people with good intentions to be organized in 2010 have succumbed to jumping into work without adequate planning. If you end up doing a lot of busy work because you have not planned your work flow and determined what you can delegate, you are already off course.

Prioritizing and delegating leads many to put a virtual assistant into the mix.

Feb 17, 2010 01:52 AM
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Hey Mr. D - thanks for reblogging Clint's post - I hadn't seen it yet... but as he says - work those leads baby - work em - every one of them!!

Feb 17, 2010 09:25 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Once you have an engine in place to process transactions from leads, the focus must be on lead generation to fuel the engine!

Nov 24, 2010 01:49 AM