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in·ter·lop·er (ĭn'tər-lō'pər)
n.
One that interferes with the affairs of others, often for selfish reasons; a meddler.
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Has anyone been burned by the marketing interlopers who promise you scads of
leads? I have. Sorry to say--I succumbed to throwing money away to get leads.
It is easy to do. And sometimes your ears hear what they want to hear...
Today, I received an email from a broker who got a proposal from a
Search Engine Optimization consultant promising that agency's replicated web sites
will receive top placement in goggle search engines.
The cost for his service is $250 for six months. But, for what? This
wasn't clear. SEO scams include promises such as this one.
I am doubting that this consultant is going to do much for $250!
There is a lot to SEO including selection of the right key words, content relevance,
making web sites crawler friendly and more.
The Goal of SEO is to improve the quality and number of hits a web site
gets. But that's only half the story.
What good does it do to get hits, if you don't convert the hits to a leads.
What good does it do to get hits that DO convert to leads, but the leads
are low quality? (phony contact information, email addresses and the like)
There are things you can do yourself to improve traffic to your web site
- You can make content more relevant
- You can submit your web sites to search engines and directories
- You can link share with those in your sphere.
- You can have several BLOGs ( known to increase traffic)
- You can submit articles--that include links to your blog or web pages
[Paste into your browers....http://www.articlegeek.com/finance/real_estate_articles.htm]
Here is one great overlooked traffic builder and lead generation method:
LOCAL MARKETING. Your web address--the one which is designed to capture
leads--should be on everything--from your business cards, to your car.
Here's an example for a magnetized car sign
Sell Your Home Faster, For More
www.Sell-It-Fast.com
You can do post card mailings that offer information, direct people to your web page--
--after they visit and leave their email address you have the potential for developing a high quality lead and a relationship.
Think about what you'll save by doing some of the things I've suggested
--You'll save time chasing worthless leads and money spent on
"interloper leads." The same money can be better invested
in local marketing with a potential for a greater ROI.
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