As social media is becoming more and more of a trend I keep finding myself feeling like I need to partake in it. In early 2009 I started a twitter account and just could not make sense of it. Everything I wanted to say that was related to business could not be said in the few amount of words they allowed you to tweet.
Just recently I started a Facebook business page. I was very happy with the functionality and simplicity of using it. Then it came time to get fans and start promoting it. Once I got to this step I figured it out that it is really going to be hard to use facebook to promote your business. Even if someone is a fan, it is not like another profile where your posts will show up on their wall. Your posts show up only on their most recent news feed, which I typically do not use so I figured others must not either.
I was interested to see who uses Facebook and if you have more sucess promoting your business with a profile or a page. I assume since Facebook is well established that they have a reason for businesses to be on pages rather than profiles, but I am just having a hard time figuring out the benefit.