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Agents: To Specialize or Not to Specialize?

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Real Estate Sales Representative with United Country - Atlantic Coast Auction & Realty Group

Agents: To Specialize or Not to Specialize? When I first got into real estate in 2003, I'll never forget being told I needed to specialize in selling a particular type of real estate. I even read in some of my real estate magazines that the only way to be successful, is to specialize and become an expert in that specialization. Well, I did just that and now where am I? I specialized myself right out of the market! The types of properties I was selling most were equestrian properties and farms. After the mortgage and real estate downturn, those types properties were no longer selling. I had to quickly adjust to the market - the first time homebuyer market - for which I didn't have much experience or reputation. Even with my quick change of strategy, my income fell right along with the market. What did I learn from this experience? I think the best hedge against market fallout is to either diversify your talent (which I have done) or build a team that represents all aspects of the market. Your thoughts?

Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I think you are super smart to learn to adjust to the market at hand.  Also, I am a firm believer that the more skills and knowledge that I like you comment about "specializing yourself right out of the market."  Isn't it better to have a lot of knowledge in a variety of areas?  I think it makes us that much more valuable to our clients.  It will be interesting to see the other comments on this.  Best wishes to you!

Feb 18, 2010 02:07 AM
Anonymous
Heidi O'Connor

Thanks for the great feedback - it was a long and hard lesson learned!

Feb 18, 2010 02:48 AM
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