Can Good Beer Sell Homes and Attract Buyers?

Real Estate Agent with Beverly-Hanks & Associates

I live in Asheville North Carolina, a Blue Ridge Mountain destination for many - and a place where people like moving to. 

Beer is a big attraction here.  And as a beer lover I'd say alot of it is really good.  For a town of about 75,000 we've got micro breweries, brew pubs, make your own brew shops, and a Brews Cruise (not a bad idea if you're gonna be drinking - let somebody else do the drivin').

Some people think of Asheville as that place with Floridians, senior citizens, liberals, freaks and Billy Graham (Well he's not exactly in Asheville, but the county).  Now that's what I call diversity!

beer couple

And I think all of them drink beer.  So I'm wondering, "If people dream of moving to Napa or Sonoma for the wine and food, will buyers want to move to Asheville for the beer?"

Beer Guy


Not too far out I would say. 

We've got the Asheville Brewing Company: - a great place to drink and one of their locations also has movies in a down home theater where you can eat and drink and see $3.00 flicks. 

There's the French Broad Brewing Company:  - Been around nearly a decade now and going strong.  Catch some music there too!

Gotta give props to the Highland Brewing Company:  Been around a while and easy to find in markets, too.

Another hometown favorite is the Pisgah Brewing Company (ok, the brewery is in Black Mountain, but that's our "cousin" in the county):

This next place is a pub, but the brewery is close by: Pisgah Brewing Company (You can find their beer at Jack of the Wood - another good food and music place)

This is just a few, and certainly not all. Gotta mention is The Wedge: (they're down in the River Arts District (in the Wedge Building) - brews are great, say Hi to Tim, and visit with the artists and locals.

And if you want something "exotic" there's always Bruisin' Ales (they've got over 800 varieties of beers (yes, I said 800!)

Or stop by The Thirsty Monk where Belgian Beer rules - with 14 varieties in draught, and a new location just opened in south Asheville.

People from other places who come here say "This place reminds me of Portland...or Boulder...or Fairfax, CA, or Ukiah, CA...(to name a few).  Except those that come from Charlotte, or Chapel Hill, or even Charleston SC -- they know this is ASHEVILLE - where people come to drink good beer, listen to good music, and some even end up buying good homes here.   And bringing their friends.  Maybe you!

I'll drink to that...


Cartoon Beer Girl

If you'd like to know more reasons why folks are moving to Asheville, click here:




Comments (18)

Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

I frequently come to Asheville! And I like beer! I'm going to have to get in touch so we can share a frosty brew next time I head out that way!

Feb 18, 2010 08:07 AM
Cari Anderson
Danville, CA

That is about as convincing a sales approach I've heard in a long time.  Got me thinking of relocating  but I am near Fairfax and all the good Bay Area brews.  Cheers! ~ Doug (ps It certainly made me thirsty but it is just a little past two here...must wait.)

Feb 18, 2010 08:14 AM
Bob Edwards
Coldwell Banker- The Real Estate Group, Inc. - Appleton, WI
Fox Cities Real Estate Hotline, SFR- Appleton, WI

Where do I sign Evelyn, I'm ready to move.

Feb 18, 2010 08:24 AM
Bill Laundon
Apex Cary Insurance - Fuquay Varina, NC

Great marketing Evelyn. I love exploring the pubs in downtown Asheville when I get up there (not often enough). You have a great "little" city to promote. It must be awfully easy to close once you get people to visit. Best of luck!

Feb 18, 2010 08:38 AM
Evelyn Zebro
Beverly-Hanks & Associates - Asheville, NC
Asheville NC Real Estate Broker

Well thanks to all of you who commented!  I thought it was too late in the day...

Craig - let me know when you're out this way and we'll go to the new place in town - The Lab

Cari/Doug - I used to live in Marin so I appreciate your thinking this is a convincing message - I gotta say, for a town of this size it's got LOTS going for it.  (but I'm a Raider Chic at heart, even if they're in the tank)

Bob - Think of me when you raise your glass tonight!

Feb 18, 2010 08:42 AM
Frank Kliewer
Woodinville, WA

Craft brews are certainly more interesting than the major brands. It looks like you've got a large collection with a lot of variety. Could keep you busy trying them all out. You put together a fine list. Enjoy!

Feb 18, 2010 08:45 AM
Evelyn Zebro
Beverly-Hanks & Associates - Asheville, NC
Asheville NC Real Estate Broker

Frank, my first AR friend!  Lots of beer to drink, but somebody's gotta do it.

Feb 18, 2010 08:55 AM
David Henke
Long & Foster Real Estate, Inc - Newtown Square, PA
Realtor, Homes Just West of Philadelphia PA

Wow - didn't know that Asheville beer was such a great attraction.  We'll have to stop by and try it out the next time in the area.  Looking forward to a visit.

Feb 18, 2010 09:08 AM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Evelyn, Pisgah Brewing first rate all the way, love your steins. Thanks!

Feb 18, 2010 09:08 AM
Cari Anderson
Danville, CA

Been living in the Bay Area on & off since 1974.  Grew up a Raiders fan...the 49ers and now just hope either shows up to play.  Next year will be better!  Was going through listings yesterday and found one of interest in your old stomping grounds.  I could certainly drink some good beer here. ~Doug

PS: You could afford some fine ales with the commission on this one!

Feb 18, 2010 09:11 AM
Evelyn Zebro
Beverly-Hanks & Associates - Asheville, NC
Asheville NC Real Estate Broker

Hey Doug - yes, that would a nice fee.  (I hear Andre Agassi's old place in Tib/Belvedere is being torn down - for a smaller place - now that's money!) 


 David - I just came across another article which said Asheville was tied with Portland for Beer City USA - read it here: 

Had to stop writing somewhere, but this is good!

Feb 18, 2010 09:23 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Will do Evelyn! And if you're ever this way, give a shout. We have some pretty good spots to enjoy the cold frosties too!!!

Feb 18, 2010 09:37 AM
John Howard
Century 21 LeMac Realty - Mountain Home, AR
GRI, Mountain Home, Arkansas 870-404-3614

Evelyn,  Looks like a great reason to visit, if nothing else.  I'll raise my glass to your fair city!

Feb 18, 2010 01:41 PM
Denise Roberts
New Colony Properties, LLC - Pinehurst, NC
e-PRO, REALTOR - Specializing in Pinehurst, NC Area


GREAT Post!  I grew up in Asheville, out near Leicester and it wasn't as lively downtown like it is today.  My Mom is still in Asheville, Dad in Fletcher, Brother in Sylva, so I get back up there as often as possilble.  You can take the girl out of the mountains, but you can't take the mountains out of the girl!!!

I DO LOVE going downtown when I'm visiting...might even move back one day, who knows.

Cheers!!!  It's 5 o'clock somewhere, right?!

Feb 19, 2010 06:32 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Hi Evelyn!  I'm reading your posts and you're doing SUCH a fab job here!  You picked right up on things and RAN with it!  I can't WAIT to meet you one day!

Have a wonderful weekend...

Feb 19, 2010 01:07 PM
Evelyn Zebro
Beverly-Hanks & Associates - Asheville, NC
Asheville NC Real Estate Broker

Hi Denise - So glad you enjoyed reading about your hometown of ASHEVILLE NC.  Yes, this place has changed alot and keeps getting better.  I'm always amazed at how much is going on here - come visit soon and let's connect when you do!


Debe - Hi "coach"!  Well I'm trying.  Got much more to figure out but I observe and learn from folks like you.  Thanks for your support!

Feb 20, 2010 12:37 AM
Robin Dampier REALTOR®
Coldwell Banker King - Hendersonville, NC
Hendersonville & Western NC Real Estate Source

Hi Evelyn -- many of us love our beer next door in Hendersonville as well -- me being one!  Great promotion for Asheville!  These mountains are gorgeous and the beer great.

Sue of Robin and Sue

Feb 23, 2010 05:53 PM
Mindy Zimmerman,

I thought I was a good marketer.  You the queen!  Yes, Asheville does have it's great brewery's.  I loved your blog on the hiking and exploring new things at this time in your life.  Right on.  I applaud you.

Feb 28, 2010 06:00 PM