Is it Really Necessary to Stage Your House For Sale?

By
Home Stager with Outstanding Staging

 

"Is it Really Necessary to Stage My House For Sale?"

That's a question that as a professional stager, I am often asked by home sellers and real estate agents alike. As a stager I already know the answer is yes, of course! To help them understand why, I sometimes ask a few questions of my own. For instance:


When getting ready for job interviews is it really necessary to invest in a new suit, shirt, tie and polish your best shoes?
 
Maybe you should just get ready as if it is any other work day, because you know if you're turned down for those positions it just shows that those employers didn't know a good thing when they saw it. So even though you will still be stuck at the job you no longer love, for a longer time, the belief in yourself that are qualified would still satisfy you... somehow?

 

When a man proposes marriage to a woman, is it really necessary that he have a bouquet of flowers in hand and be clean-shaven, freshly showered and have his hair nicely groomed, wear some nice cologne and a great jacket or sweater, shirt and pants?

Perhaps you think it will be ok if he stops by to propose to her - right after finishing his work-out at the local gym - but before he has gone home for a shower and change of clothes. That would still be just fine with her you rationalize, because she would forever cherish the memory of that moment despite how he smelled, and be so proud especially every time she recounts the story to her friends and family... right?

 

When meeting her future Mother In-Law for the very first time, is it really necessary for the woman to make sure to have her hair, nails, and make-up freshly done and wear her nicest outfit?

Of course, she could assume that her future Mother In-Law will be able to see right past her "adequate" exterior of clean but uncombed hair, worn or chipped nail polish and make-up that faded before noon, to see her for the gem she really is on the inside where it counts... true?

 

When you are ready to trade in your car for a newer model, is it really necessary to remove all of your personal items and have the car detailed?

Car dealers probably see lots of trash, junk, dirty carpets, dusty dashboards, streaky windows, and grimy seats - and of course, smell lots of stale cigarette, pet, or you-don't-want-to-know-what-it-is odors every day, and that probably doesn't affect the trade-in allowance... that much?

 

When you are ready to sell your old house and move on to your next home, is it really necessary to have your house staged?

You might be thinking of gambling on the sale of your house as well as the plans you have made to move on to the next phase of your life. So what if the house is filled with your personal style, furniture, wallpaper and photos. You can take your chances that buyers will somehow be able to picture themselves with their furniture and accessories, living in what is quite obviously still your house.

You can even raise your bet and hope potential buyers won't notice the outdated carpets, squeaking hinges, leaky faucet or scuffed walls and trim - after all, you barely notice them. (It's likely you also don't notice your home's pet, cooking, cigarette, or mildew odors. Amazingly, most people cannot detect these overwhelming, offensive odors in their own homes. Visitors sure can, but most won't tell you.) You could decide to let it ride, to give the house shoppers a little time to conclude that your house is worth what you are asking (although you risk paying all the extra carrying costs until it sells.) High-stakes player that you are, you wager that even with all the other well-priced and possibly even staged homes available for sale right in your neighborhood, the quick and profitable sale of your house is... a sure thing?

 

So, to answer the original question, "Is it Really Necessary to Stage Your House For Sale?" I say, absolutely yes!

If you really want to get the advantage over your competition it is really necessary to stage your house. You need to stage it if you are placing your house on the market - the "Buyers' Market" that is. Buyers are looking for a well-kept, up-to-date and move-in-ready home that is priced appropriately, and they will pass on those that don't meet their criteria. As a home seller, you must be ready to satisfy as many potential buyers as possible. Make your house stand out with Outstanding Staging... help a buyer find it really necessary to buy your house!

Call (570) 369-9501 or email Lin@OutstandingStaging.com to learn how we can help you get your house ready for a successful sale!


© Outstanding Staging 2009-2010. All rights reserved.

 

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Rainer
62,148
SHARON CHARBONEAU
UPSTAGING YOUR HOMES - Sechelt, BC

Well done Lin.  Great analogies.

If the homeowner can't see past their nose, I think the realtor (if they use one) has a responsibility to have a serious discussion with the sellers about the appearance of their house inside & outside, and how first impression is everything.  If the seller refuses to do anything, then they have been forewarned and the realtor has performed their due diligence.

The project I just completed had open house a week ago Sunday and had an offer within a week, after sitting unsold with another realtor for over 6 months. It wasn't a pig sty; however even if she had ensured it was clean for viewing that would have been an improvement.

 

Feb 18, 2010 11:26 AM #1
Rainer
253,534
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Those are great analogies!!!  It is a true necessity these days!!

Feb 18, 2010 11:32 AM #2
Rainer
131,161
Valerie Sagheddu
Apostle Art Home Staging & Design - Stroudsburg, PA
~Home Staging Professional, Poconos, PA

Well said Lin! Sellers need to show buyers how "special" THEIR property is. People see what they see and draw their conclusions form that first impression....better make it a good one!!!

Feb 18, 2010 10:29 PM #3
Rainmaker
152,435
Virginia Tatseos
Stage-Show-Sell - Bloomfield Township, MI

I just tell that it's only necessary if you want your house to sell faster and for more money.   OR do they want it sitting on the market for 6 months

Feb 19, 2010 06:05 AM #4
Rainmaker
2,753,228
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Lin, More and more homes here are finally getting staged I'm thankful to say.  I don't believe most people realized the true value of it before and instead just kept taking huge price reductions.....It's the fastest way to sell a home!

Feb 19, 2010 07:54 AM #5
Rainmaker
109,352
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

Some really good comparisons that make staging seem far more important than plopping some rental furniture into a room.  It's important to look your best - whether it's a person or a house that is on the market.

Feb 19, 2010 08:10 AM #6
Rainmaker
271,023
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Hats off to you! Great, well written post and super analogy.

Feb 19, 2010 10:17 AM #7
Rainer
77,107
Lin Wetzel
Outstanding Staging - Stroudsburg, PA
People Prefer OUTSTANDING Properties! tm

Wow! Thank you all for your comments!

Sharon, it is vital that the REA seriously discuss the home's appearance with their client. We stagers excel at handling these discussions for them, even for the more stubborn cases.

Kathy, staging surely is a necessity!

Valerie, you are so right, a property must be special - in a good way!

Yes, Virginia, there really is a way to speed up a home sale - stage it!

Carole, eventually staging will be expected. As homeowners in your area succeed through staging, they'll tell two friends, and they'll tell two friends...

David, staging is the antidote to carelessly plopped furniture!

Cathy, thank you for saying so! Coming from you it means a lot.

~ Lin

Feb 19, 2010 12:48 PM #8
Rainmaker
267,964
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

Though I truly believe that staging will be the wave of the future in selling your home.... it is going to take time and we need to remember that 95% of the homes sold are sold by a realtor. We need to show realtors that staging is a viable expense for them and for their clients. We need to continue to show them what value that staging brings to a property. With that said, when realtors know that staging will benefit the homeowners, and themselves... they will continue to promote the service of professional home staging. We MUST get them to see the value first.

Feb 19, 2010 03:50 PM #9
Rainer
77,107
Lin Wetzel
Outstanding Staging - Stroudsburg, PA
People Prefer OUTSTANDING Properties! tm

Lori, thanks for commenting. 

Realtors who invest in - and insist on - a staging consultation for their clients can reasonably expect a higher success rate when all components of the property are correctly balanced (appropriately priced for condition and location.) Staging should be a part of every home selling marketing budget. At the very least, realtors should support the concept when a homeowner wants to try staging. It can speed up the sale - likely for a higher price. Why would anyone prefer to continually lower the listing price and spend more time on the market?

I believe many stagers are beginning to see homeowners initiating the staging, because these sellers have seen the staging shows on TV and have become aware of what staging can do. The three most important things we as stagers can do in this regard, are educate, educate, and educate.

 ~ Lin

Feb 20, 2010 12:08 AM #10
Rainmaker
4,068,627
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

A professionally staged home sells better than one that has not!     It is our job to SELL the staging to the sellers that don't want to spend!

Apr 12, 2011 01:19 PM #11
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Rainer
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Lin Wetzel

People Prefer OUTSTANDING Properties! tm
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