Does An Ad in the Newspaper Rent Houses? PART 2

Property Manager with HomePointe Property Management, CRMC 00691121

Earlier this month I posed this question since at HomePointe we continue to use some newspaper ads, almost exclusively a full page ad in the Saturday Sacramento Bee Real Estate Section.

The past two weekends we surveyed 64 rental prospects during weekend vacancy showings. This is what we came up with:

How did you find out about this showing?

HomePointe website 9%

Craigslist 28%

Google Search 6% 11%

Returning Customer 6%

Sign 2%

Sacramento Bee (newspaper) 9%

It appears that newspaper ads do have a place in our market.

It has been my experience over the years that the more sources of marketing we have, the better.

Posted by

Robert A. Machado, CPM, MPM

HomePointe Property Management

Sacramento, Yolo, El Dorado, and Placer Counties

We manage residential and commercial property.

916-429-1205 x 105


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Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Fascinating statitstics Robert.  We've come along way from the era where the majority of our advertising was done in local newspapers, and the internet was unheard of.

Feb 19, 2010 12:02 PM #2
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Robert Machado

CPM MPM - Property Manager and Property Management
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