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Where should you put your advertising dollars?

By
Real Estate Agent with Real Estate Central

I am sure the answer to this question depends on the market in your area.  The market in our area is great!  We are starting a new marketing campaign that will surely be successful.  We do advertise on the television.  We also do the real estate books and direct mail.  Also, we are in the process of having three different billboards made to put up in our county.  All of this cost us our advertising dollar.

However, we have found that the best method of advertising is just word of mouth, referrals from friends and/or past clients.  And this cost us $0 dollars!  Just make sure you ask for referrals from everyone you know!  Whether they are buying/selling or not, they may know of someone who is.  Try it, it works and it's FREE!!

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The Dream Team: Mitzi & Phyllis

Mitzi White 304-421-4554

Phyllis Carpenter 304-546-1691

 

Comments(4)

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Kari Battaglia
Veterans Realty Inc - Venice, FL
Who You Work With Matters!

It makes sense to utilize the methods that don't cost us money out of our pockets.  If you don't ask for referrals you are missing out.

Feb 19, 2010 08:24 AM
Emily Medvec
The Real Brokerage | Santa Fe - Santa Fe, NM
Broker | Realtor | Santa Fe & Northern NM

Agree, the best advertising is "word of mouth" referrals from people who know you as relationships are the key. I continue to see benefits from using social media tools such as twitter and facebook to build new relationships and referrals. The bottom line is your local market and of course what works best for you. It is always a good idea to monitor those ad dollars for return. Next time I am in Charleston, I will look for those billboards! Good luck.

Feb 19, 2010 08:29 AM
Andy Chaudoir
Professional Inspection Services - Georgetown, Texas - Georgetown, TX
Your Home Inspection Connection in Central Texas

Hello Mitzi and Phyllis - I agree with you 100%.  I think I've tried just about everything else and referrals and word of mouth work best.

Feb 19, 2010 02:52 PM
Mitzi & Phyllis White & Carpenter
Real Estate Central - Hurricane, WV
The Dream Team

Thanks for your comments!  Emily, we use the social medias as well.  As a matter of fact, another Realtor in our area wrote a very rude comment on our facebook page, jumping us for promoting ourselves on Facebook.  We just simply told her that if she WASN'T using it to promote herself, that she was missing out on a LOT of business.  Much success to all of you!!!

Feb 27, 2010 12:47 AM