The Road To Quality

Home Builder with Collins Design-Build, Inc. 45293


The Road To Quality. It is what every family looking for a Builder wants to find. The Road is the idea embodied in this logo.

The challenge with any logo is to maintain clean simplicity while giving pertinent information and eliciting an emotional response from the person viewing it. This logo has a warm feel and meets this challenge quite well.

The graphic representation of the road on the left balances the lettering on the right. As well, the logo's colors may be used in a variety of ways without losing its impact. The graphic might be used alone as a design element in brochures or a website. The white and blue color scheme could be reversed in some cases extending marketing possibilities.

Overall, the logo is balanced, clean and powerful in its simplicity. The logo conveys professionalism while evoking a level of confidence from its viewer. 

Comments (2)

Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

Chad, the photo with award in hand is a really nice touch. It's good to read about builders who want to build a quality home.

Feb 24, 2010 02:21 AM
David Obbee - Agoura Hills, CA

Chad: Excellent post on your logo- I have to confess, though, that if you hadn't explained about the road winding up to the right, I would have confused it with the Minnesota Vikings helmet.  I do agree that is is a clean, simple image- best of luck to you!

Feb 24, 2010 02:23 AM