Rohit Bhargava, is a founding member of the 360 Digital Influence group at Ogilvy and author of the award winning new marketing book Personality Not Included, an entertaining and useful guide for companies on how to use their personality to stand out. He publishes the Influential Marketing blog, ranked among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, Business Insider and other global media. He is a popular keynote speaker on marketing and business strategy and believes in being approachable, helping others do great things and loves being described as a smart marketer but prefers being described as a nice guy.
I like Rohit's way of thinking and want to share some valuable marketing tips he suggests for your business. I think they are especially pertinent to agents in real estate trying to find their own voice in the market place.
1. Personal Branding Opens Doors.
Tell your ownable story - authentically and genuinely. This positions you and gives you a platform. If the words sound unnatural to you or you come across as a faceless company person, scrap the message and start all over again.
2. Everyone has a passion.
Share yours online.
3. Humanity always wins.
People will always associate with people who are doing things they like.
4. Mood tracking creates opportunities.
Dig deeper to find out what people really think about your brand. This will maximize the benefit you derive from your word of mouth marketing and enable you to enhance your brand.
5. Measurement needs reinvention.
Pick your audience - the right audience. It's better to reach the right 1,000 individuals than to reach the wrong one million.
6. Accidental spokespeople own your brand.
You can't choose who loves you, and you shouldn't try. Try to bring these spokespeople together and get them talking to each other online. This will only amplify the positivity of your brand.
7. Media is circular.
You are both a consumer and creator.
8. The tools are important.
Whether you use Twitter, Facebook, create a blog or a Website, it's your engagement in the medium that matters. Pay attention to what you communicate and, as a smart listener, to what's being communicated. The real time stream of this medium provides you with ambient awareness.