Finding Your Own Voice In The Market Place

Real Estate Agent with Coldwell Banker United Realtors® ~ 512.750.6899

Rohit Bhargava, is a founding member of the 360 Digital Influence group at Ogilvy and author of the award winning new marketing book Personality Not Included, an entertaining and useful guide for companies on how to use their personality to stand out.  He publishes the Influential Marketing blog, ranked among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, Business Insider and other global media.  He is a popular keynote speaker on marketing and business strategy and believes in being approachable, helping others do great things and loves being described as a smart marketer but prefers being described as a nice guy.

I like Rohit's way of thinking and want to share some valuable marketing tips he suggests for your business.  I think they are especially pertinent to agents in real estate trying to find their own voice in the market place.

1. Personal Branding Opens Doors.  

Tell your ownable story - authentically and genuinely.  This positions you and gives you a platform.  If the words sound unnatural to you or you come across as a faceless company person, scrap the message and start all over again.

2. Everyone has a passion. 

Share yours online.

3. Humanity always wins.

People will always associate with people who are doing things they like.

4. Mood tracking creates opportunities.

Dig deeper to find out what people really think about your brand.  This will maximize the benefit you derive from your word of mouth marketing and enable you to enhance your brand.

5. Measurement needs reinvention.

Pick your audience - the right audience.  It's better to reach the right 1,000 individuals than to reach the wrong one million.

6. Accidental spokespeople own your brand.

You can't choose who loves you, and you shouldn't try.  Try to bring these spokespeople together and get them talking to each other online.  This will only amplify the positivity of  your brand.

7. Media is circular.

You are both a consumer and creator.

8. The tools are important.

Whether you use Twitter, Facebook, create a blog or a Website, it's your engagement in the medium that matters.  Pay attention to what you communicate and, as a smart listener, to what's being communicated.  The real time stream of this medium provides you with ambient awareness.

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marti garaughty - Montreal, QC
a highly caffeinated creative type...

garaughty, blog design, graphics, WordPress, abstract art

Feb 25, 2010 04:26 AM #1
Brooke Kaine
Kaine Homes - Owings, MD


I have just finished the book and found it very insightful. We're a small (10 people, 30 homes/year) homebuilder in business since 1951. In trying to craft our "backstory," I used the "small vs. big" method. This is a niche that none of my competitors can occupy. We're small for a reason (personalized homes) and we've been doing it for more than half a century. I also enjoyed Cialdini's Psychology of Persuasion which as referenced in the book.


Feb 25, 2010 07:23 AM #2
Guy Thomas
WR Starkey Mortgage - Colorado Springs, CO

Dorie, thank you for your summation of Rahit's ideas. This is an area that I find I ignore too often. I had never heard of him, but will look  up some of his works and try to incorporate them into my brand.

Feb 25, 2010 10:13 AM #3
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Guy,

Rohit has some great information out there to ponder and work into your business. Thanks for stopping by.

Feb 25, 2010 09:58 PM #4
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Brooke,

You were able to take something away and apply it to your business..good for you!


Feb 25, 2010 10:00 PM #5
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Dorie,
We are all unique in our personalities, skills and expertise.  Our job is to figure out how to use all that to our advantage... then the magic happens. 

Jun 14, 2018 10:37 AM #6
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

What a fabulous post, and can't help but wonder how I missed it in February. So happy Carol featured it today in her Second Chance series.  Great tips from Rohit. I'm going to check out his book - sounds extremely worthwhile to anyone in business. D 

Jun 16, 2018 08:09 AM #7
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Dorie

This is a wonderful post, and as true now as it was when you wrote it years ago. I"m sorry I missed it then but glad to have found it now.

Enjoy your weekend!


Jun 16, 2018 01:49 PM #8
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Love Rohits theories, Dorie - #3 really strikes a chord with me and serves me quite well in this business. Sharing our professionalism and knowledge with our clients with top-notch customer service, then bringing them into our passions is a winning combination for loyalty. At least it works for me! ;-) 

Wonderful summary - loved the post!

Jun 18, 2018 08:02 PM #9
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Dorie, great post.

I find that so many people try to use another person's voice.

That is not authentic and people will soon make note of that.

Finding and using our own voice will make a difference.


Jun 20, 2018 07:44 AM #10
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Dorie Dillard CRS GRI ABR

Serving Buyers & Sellers in NW Austin Real Estate
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