Internet Lead Best Practices: Part II

Real Estate Agent with Keller Williams Realty TN R.E. License 292369

Internet Lead Best Practices - Do you know your numbers?

A previous post generated a lot of steam but as they say the proof is in the pudding.  So we can't have a discussion about "best methods"  without knowing our numbers.  Yes we can say I prefer this or I do that, but if we don't know our success ratios what does it really mean?

Mike WILL Call
If you think this guy isn't calling you when you log-in you have another thing coming!

The debate there was to call or not to call when visitors register and are required to leave their number to gain access to your site or IDX search.  The REALTOR® Mag said NO and I disagreed but there was a good split of responses on both sides and some right down the middle.   
Bouncing off the enthusiasm of a previous post about the 6 Best Practices for On-Line Leads, which generated a lot of opposing views, I would like to give you the opportunity to post your numbers.

It is simple if you know them.
  1. How many visitors per month does your site get
  2. What percentage of those register with you 
  3. What percentage of those do you convert to customers
  4. How many have you closed (most recent)
Confession time,  I am going through my converter internet leads just now so I can post.  Consider anybody you've had either an email or phone conversation with and they've expressed interest to continue the dialog, a converted lead.

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Franklin TN, Brentwood TN and Nashville Tennessee Real Estate

Keller Williams Realty
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Keller Williams Realty - Franklin
9175 Carothers Pkwy, Ste 110 | Franklin, TN 37067 | 615-778-1818
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Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Yes I do know. and I can tell you that around 3 percent of my visitors sign in and we are converting around 10 percent into active clients.

Feb 25, 2010 10:37 AM #1
Kevin Franklin
Keller Williams of Central PA East - Lancaster, PA

It's definitely all about R.O.I. when it comes to different Lead Generation methods !!!!!!!!!!!!!!!!!!!!

Feb 28, 2010 04:21 AM #2
Rusty Wright
KELER WILLIAMS Elite - Lancaster, PA

If it doesn't pay for itself eliminate it !!! I agree about R.O.I. !!!!!!!!!!!!!!!!!!

Feb 28, 2010 07:44 AM #3
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Franklin & Brentwood, TN Homes Mike Nastri

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