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2008 NAR Survey- Demographics

By
Mortgage and Lending with The Jonathan Arnold Team of Inlanta Mortgage

This is GREAT information from the 2008 NAR Survey

I have been reviewing this information and will be posting the fact for you to consider when working with first time home buyers.

Prices continue to fall and there are great Conventional, FHA and VA loan rates available making the perfect storm for first time

home buyers. The National Association of Realtors Survey of Home Buyers and Sellers in 2008 has provided this great information:

  • 75% of first time home buyers lived in an apartment or rented a home/condo before purchasingMichigan Homes
  • 19% were living with their parents before purchasing
  • 54% of first time home buyers where between the ages of 24 and 35… Generation X has arrived in full force; we are independent, skeptical and very blunt.  You need to be creative with your website, social networking and emails; its all about the technology!
  • Average incomes: $54K single males, $47K single females, $70K married couples, $65K unmarried couples....the single females may still make less $$$, but they do still purchase twice as many homes.  Targeting “women only” marketing ideas may be a jackpot.

 

Posted by

 

 
 
  Katrina Cole  

Katrina Cole

Business Development

The Jonathan Arnold Team
   


Inlanta Mortgage, Inc
2029 Celadon Dr NE
Grand Rapids, MI 49525

 
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Cari Anderson
Danville, CA

Katrina - Great information on the demographic breakdown of the various categories.  Overall demographics have been changing rapidly and will continue to do so.  Staying ahead of the curve will always pay off.  And it looks like social media (which is changing even more rapidly than the demos) will be at the forefront.  So much to do...so little time.  Thanks again! ~Doug

Feb 25, 2010 09:03 AM
John Thomas
E3 Green HOMES - Boulder, CO
EcoBroker, MSEE, MBA

Interesting Stats...I must say it still seems to be easier than ever (almost anyway) to buy a home these days although it may not stay that way.

Feb 25, 2010 09:19 AM
Katrina Cole
The Jonathan Arnold Team of Inlanta Mortgage - East Grand Rapids, MI
Inlanta Mortgage, Business Development Manager

Doug: You are absolutely right that there are so many changes in buyer/seller demographics as well as the way we have to market to potential clients.  I know of mail houses that are going "paperless" and creating Internet platforms for their clients to use as marketing instead of sending out direct mail....if that isn't  a change I don't know what to say.

This change in marketing has been vital to local agents and we have started offering free marketing tools to select agents that understand the need for a change.  It is helping them to get infront of potential clients they may have never had.  We all need every advantage we can get these days.

 

John: I was interested by the stats to, especially the large statistics on single females.  It seems to be screaming "niche market".  I am going to be interested to see what can come out of that information.  Mortgages are still "easy" to get for those with average credit and debt ratios, but for the borrowers that do not "fit into the box" it can be a real challenge!  I hate to see people go to hard money lenders to buy a home knowing they will most likely loose it due to the 13+% interest rates. (let's not put a mortgage on a credit card please)

There are always mortgage options though that people can work at a bit to get themselves to meet the parameters, it just depends on how much time they have.

Feb 26, 2010 12:26 AM